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Category: Digital Marketing for Local Home Service Business

How to Find a Digital Marketing Agency for Your Roofing Company (and not get burned again)

Posted on by David Bratvold

If you’re tired of looking for a good marketing agency for your roofing business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!

We know how frustrating this can be, but don’t throw in the towel just yet.

Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!

Here’s what you should do to find an agency that will deliver real results:

1. Define Your Goals and Budget

  • Start by getting clear on what you want from your digital marketing efforts. For a roofing company, this might include increasing phone calls, generating more leads for roof repairs or replacements, or boosting your online visibility in local search results.
  • Decide on a budget for your marketing. Knowing how much you’re willing to invest will help you filter out agencies that don’t fit within your financial limits.

2. Look for Agencies with Roofing Experience

  • Search for agencies that have experience working with roofing companies or similar home service businesses. This ensures they understand the specific challenges and customer needs in the roofing industry.
  • Check out their case studies, client testimonials, and reviews to see if they’ve helped other roofing businesses successfully. Look for evidence of their ability to generate quality leads and drive more calls.

3. Ask for Referrals from Your Network

  • Reach out to other business owners you know, especially those in the home services industry. Personal recommendations can lead you to agencies with a proven track record of delivering results.

4. Evaluate Their Transparency and Communication

  • Choose an agency that is transparent about what they can do, how much it will cost, and the results you can expect. Be wary of those that make unrealistic promises without a clear strategy.
  • Pay attention to how they communicate during your initial discussions. A good agency should be clear, responsive, and willing to explain their strategies and answer all your questions.

5. Ensure They Offer Full-Service Marketing

  • Make sure the agency can handle all aspects of your digital marketing needs, including managing your Google Business Profile, Google Ads, Local Services Ads, SEO, social media, and more. It’s easier to work with a single agency that can cover all your marketing needs.
  • Ask them about their approach to these services and how they tailor their strategies specifically for roofing companies.

6. Request a Customized Proposal

  • A reputable agency will provide a proposal tailored to your business, outlining the strategies they recommend and the results they expect to achieve. They should focus on generating leads and making your phone ring.

7. Check Their Reporting and Results

  • Ensure the agency offers regular, detailed reports that show what they’re doing, the progress made, and your return on investment. You want to see clear evidence of their efforts and results.
  • Ask them about the key performance indicators (KPIs) they track and how these align with your business goals.

8. Review Contract Terms Carefully

  • Be cautious of agencies that lock you into long-term contracts without a clear exit strategy. A good agency should offer flexibility and demonstrate their value through results, not binding commitments.

9. Start with a Small Project or Trial Period

  • If possible, start with a smaller project or a trial period. This way, you can evaluate the agency’s performance and see if they’re a good fit for your business before committing to a longer-term partnership.

We hope this helps you find the right agency to grow your roofing company. Let us know if this helps!

Need Help With Digital Marketing for Your Roofing Company?

At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.

We’ll help your waterproofing company the same way we helped Rock Solid Roofing, one of the top roofers in Portland & Vancouver, WA.

If you are looking for an agency that checks all the boxes above, consider contacting us!

How to DOUBLE Leads for Your Waterproofing Company in ONE WEEK With Google Local Services Ads

Posted on by David Bratvold

If you’re a waterproofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your waterproofing company:

1. Optimize for “Waterproofing Service Near Me” Searches:

  • Ensure proper category setup: Make sure your LSA and GBP are categorized as “Waterproofing Services” or similar relevant terms.
  • Use strategic keywords in review replies: Incorporate phrases like “waterproofing service near me” naturally when replying to reviews to improve local SEO.
  • Accurately define service areas: Include all relevant service areas and exclude places where you do not provide services.

2. Weekly GBP Updates:

  • Post weekly updates: Highlight completed waterproofing jobs, customer testimonials, or tips on maintaining waterproofed basements.
  • Use waterproofing-related keywords like “foundation waterproofing,” “basement leak repair,” or “crawlspace waterproofing” to increase relevance.

3. Reply to All Reviews:

  • Respond to every review: Show appreciation for positive feedback and offer solutions for any complaints.
  • Incorporate relevant service keywords in your replies to help with search rankings for terms like “waterproofing contractor” or “basement waterproofing.”

4. Add Plenty of Pictures:

  • Upload new photos regularly showcasing:
    • Before and after waterproofing jobs.
    • Your team in action.
    • Work trucks/vans with branding.
    • Various waterproofing equipment used.
  • Keep images updated weekly to ensure your profile stays fresh.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re handled to maintain good lead flow.
  • Review lead statuses daily to ensure all leads are handled efficiently, signaling to Google that your business is responsive.

6. Insurance Verification:

  • Check insurance status regularly: Ensure that your insurance details are always up-to-date. Set calendar reminders to review this every 30 days to avoid lapses.

7. Service Areas and Exclusion List:

  • Ensure service areas are clearly marked: Add all areas you serve to the map and ensure excluded areas are correctly set up.
  • Update service area boundaries as needed based on business expansion or changes.

8. Policy Manager Tab:

  • Monitor weekly for violations: Check the “Policy Manager” tab regularly for any policy violations or issues that could disrupt your LSA performance.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This ensures Google maximizes the number of leads within your budget.
  • Adjust budget weekly: Set your budget to three times the previous week’s spend to maximize lead volume without exceeding your financial plan.

10. Business Bio and Details:

  • Select enticing business bio options like “100% financing” or “Free in-home estimate” to attract potential customers.
  • Double-check phone number and website: Ensure that the correct phone number and website are listed on both LSA and GBP profiles.

11. Business Hours or Ad Schedule:

  • Match business hours with availability: Ensure your business hours align with the times you can answer calls. If necessary, set a custom ad schedule so that ads only run when someone is available to take calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post new GBP updates.
    • Respond to all reviews.
    • Add fresh pictures.
    • Mark leads as completed or archived.
    • Review insurance status to ensure it’s up to date.
    • Update service areas and exclusions.
    • Monitor the Policy Manager tab for any issues.
    • Adjust the budget based on last week’s spending.

This step-by-step guide will help you keep your waterproofing company’s LSA and GBP optimized for maximum visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Waterproofing Company?

We can help! LocalSink is a digital marketing agency for waterproofing contractors like you!

In fact, we’ll do the same thing we did for Rock Solid Waterproofing, the best basement waterproofing contractor in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Real Estate Company (that actually understands your goals)

Posted on by David Bratvold

If you’re tired of looking for a good marketing agency for your real estate business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!

We know how frustrating this can be, but don’t throw in the towel just yet.

Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!

Here’s what you should do to find an agency that delivers real results:

1. Define Your Goals and Budget

  • Start by clearly outlining what you want from your digital marketing efforts. For a real estate brokerage, this might include generating more leads for listings, increasing brand awareness, or driving traffic to your website.
  • Determine a budget for your marketing. Knowing how much you’re willing to invest will help you filter out agencies that don’t fit within your financial parameters.

2. Look for Agencies with Real Estate Experience

  • Find an agency that has experience working with real estate companies or have a strong understanding of the real estate market. This ensures they know the unique challenges and opportunities in your industry.
  • Review their case studies, client testimonials, and online reviews to see if they have successfully helped other brokerages or real estate agents. Look for evidence of their ability to generate quality leads and build brand visibility.

3. Ask for Referrals from Your Network

  • Reach out to other real estate professionals or business owners you trust. Personal referrals can be incredibly valuable and often point you to agencies with a proven track record.

4. Evaluate Their Transparency and Communication

  • Choose an agency that is transparent about its services, pricing, and the results they can realistically deliver. Avoid those that make grand promises without a clear plan or detailed explanations.
  • Pay attention to how they communicate during your initial conversations. A good agency should be clear, responsive, and open to answering all your questions.

5. Ensure They Offer Comprehensive Services

6. Request a Customized Proposal

  • A reputable agency will provide a proposal tailored to your specific needs and goals. They should outline the strategies they recommend and the expected outcomes, focusing on generating leads and building your brand in the real estate market.

7. Check Their Reporting and Results

  • Make sure they offer regular, detailed reports showing what they’re doing, the progress made, and your return on investment. You want to see clear evidence of their efforts and the results they’re achieving.
  • Ask about the key performance indicators (KPIs) they track and how these align with your business objectives.

8. Review Contract Terms Carefully

  • Be cautious of agencies that require long-term contracts without a clear exit clause. A good agency should offer flexibility and prove their value through results, not long-term commitments.

9. Start with a Small Project or Trial Period

  • If possible, start with a smaller project or trial period. This will allow you to evaluate the agency’s performance and ensure they’re a good fit for your business before committing to a longer partnership.

We hope this helps you find the right agency to grow your real estate brokerage. Let us know if this helps!

Need Help With Digital Marketing for Your Real Estate Company?

At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.

We’ll help your real the same way we helped Astra Realty, one of the best real estate companies in Wylie, TX.

If you are looking for an agency that checks all the boxes above, consider contacting us!

How to DOUBLE Leads for Your Real Estate Company in ONE WEEK With Google Local Services Ads

Posted on by David Bratvold

If you’re a real estate company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your real estate company, including specific adjustments for the unique elements like headshots:

1. Optimize for “Real Estate Service Near Me” Searches:

  • Ensure proper category setup: Your LSA and GBP should be categorized under “Real Estate Agents” or similar relevant categories.
  • Include keywords in review replies: When responding to reviews, naturally include phrases like “real estate agent near me” to help boost your local SEO.
  • Accurate service areas: Clearly define the areas where you provide real estate services, and make sure to exclude areas where you don’t work to avoid irrelevant leads.

2. Weekly GBP Updates:

  • Post weekly updates: Highlight recent property sales, new listings, market trends, or client testimonials.
  • Use real estate-related keywords such as “home buying,” “property sale,” or “luxury real estate” to improve local relevance.

3. Reply to All Reviews:

  • Respond to every review: Express gratitude for positive reviews and provide helpful responses to any concerns raised in negative ones.
  • Use service-related keywords in your replies to help your profile appear in local searches related to real estate.

4. Adding Headshots and Photos:

  • Add headshots to the LSA dashboard: For real estate LSAs, professional headshots are required. Make sure all agents have their headshots uploaded with high-quality images.
  • Team photos: In addition to headshots, add team photos to your GBP showing your agents in action.
  • Property images: Regularly upload pictures of completed sales, new property listings, and other property-related visuals to your GBP.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs regularly: Mark leads as “completed” or “archived” as soon as they’ve been addressed. This ensures smooth lead flow.
  • Review leads daily to maintain a clean lead pipeline and encourage Google to send you more inquiries.

6. Insurance Verification:

  • Check insurance status regularly: Make sure your insurance details are up-to-date to avoid any disruptions in your LSA performance. Set calendar reminders to check insurance every 30 days.

7. Service Areas and Exclusion List:

  • Outline service areas: Clearly mark all the areas where you offer real estate services, including specific neighborhoods, cities, or regions.
  • Exclude irrelevant areas where you don’t work to avoid attracting unqualified leads.

8. Policy Manager Tab:

  • Monitor for policy violations: Check the “Policy Manager” tab on a weekly basis to ensure there are no issues or violations that could result in your account being suspended.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This allows Google to optimize your ad spend to maximize the number of leads.
  • Adjust budget weekly: Set the budget to three times the previous week’s spend to ensure you’re maximizing lead flow without overspending.

10. Business Bio and Details:

  • Select enticing bio options like “Free consultation” or “100% financing” to make your profile stand out.
  • Ensure correct phone number and website are listed in both your LSA and GBP profiles to avoid missed inquiries.

11. Business Hours or Ad Schedule:

  • Align business hours with phone answering availability: Ensure that the hours listed reflect when you or your team can answer calls. If necessary, set a custom ad schedule that aligns with your availability to respond to leads.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post GBP updates (new listings, client stories).
    • Respond to all reviews.
    • Ensure all headshots are high-quality and updated.
    • Upload fresh property photos.
    • Mark leads as completed or archived.
    • Review insurance status.
    • Update service areas and exclusions as needed.
    • Monitor the Policy Manager tab for violations.
    • Adjust budget based on the previous week’s spend.

This guide will help ensure that your real estate company’s LSA and GBP are fully optimized for visibility, credibility, and lead generation while keeping all relevant elements up to date.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Real Estate Company?

We can help! LocalSink is a digital marketing agency for real estate companies like you!

In fact, we’ll do the same thing we did for Astra Realty, the best real estate company in Mckinney, TX!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Waterproofing Company That Fits YOUR Needs

Posted on by David Bratvold

If you’re tired of looking for a good marketing agency for your waterproofing business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!

We know how frustrating this can be, but don’t throw in the towel just yet.

Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!

Here’s what you should do to find an agency that will deliver real results:

1. Define Your Goals and Budget

  • Start by getting clear on what you want from digital marketing. For a waterproofing company, this might mean increasing the number of service calls, boosting local visibility, or generating more leads for specific services like basement waterproofing or foundation repair.
  • Decide on a budget for your marketing efforts. Knowing your budget will help you find agencies that can provide the services you need without exceeding what you’re willing to spend.

2. Look for Agencies with Relevant Experience

  • Seek out an agency that has experience working with waterproofing companies or similar home service businesses. This ensures they understand your industry’s unique challenges and customer needs.
  • Check their case studies, client testimonials, and reviews to see if they’ve successfully helped businesses like yours before. Look for evidence of their ability to generate leads and drive service calls.

3. Ask for Referrals from Your Network

  • Reach out to other business owners you know, especially those in related trades. Personal recommendations can be invaluable and lead you to agencies that have proven results.

4. Evaluate Their Transparency and Communication

  • Choose an agency that is transparent about its pricing, services, and the results they expect to achieve. Avoid those that make vague promises without a clear plan.
  • Pay attention to how they communicate during your initial conversations. A good agency should be clear, responsive, and willing to explain their strategies and answer all your questions.

5. Confirm Their Full-Service Capabilities

6. Request a Customized Proposal

  • A reputable agency will provide a customized proposal based on your specific goals and needs. They should outline the strategies they recommend and the expected outcomes, focusing on making your phone ring and generating leads.

7. Check Their Reporting and Results

  • Ensure the agency offers regular, detailed reports showing what they’re doing, the progress made, and your return on investment. You want to see clear evidence of their work and results.
  • Ask them about the key performance indicators (KPIs) they track and how these align with your business objectives.

8. Review Contract Terms Carefully

  • Be cautious of agencies that require long-term contracts without a clear way out. A good agency should offer flexibility and prove their worth through results, not by locking you into a lengthy commitment.

9. Start with a Small Project or Trial Period

  • If possible, start with a smaller project or a trial period. This allows you to evaluate the agency’s performance and see if they’re a good fit for your business before committing to a longer partnership.

We hope this helps you find the right agency to grow your waterproofing company. Let us know how it goes!

Need Help With Digital Marketing for Your Waterproofing Company?

At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.

We’ll help your waterproofing company the same way we helped Rock Solid Waterproofing, one of the best basement waterproofing companies in Portland & Vancouver, WA.

If you are looking for an agency that checks all the boxes above, consider contacting us!

How to DOUBLE Leads for Your Electrical Company in ONE WEEK With Google Local Services Ads

Posted on by David Bratvold

If you’re an electrical company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your electrical company:

1. Optimize for “Electrician Near Me” Searches:

  • Ensure proper category setup: Your LSA and GBP should be categorized as “Electrical Services” or a similar relevant category.
  • Optimize keywords in reviews and replies: Use phrases like “electrician near me” naturally in review responses to strengthen your local SEO.
  • Update service areas: Ensure your service areas are accurately listed, and exclude areas where you don’t provide services to avoid irrelevant leads.

2. Weekly GBP Updates:

  • Post weekly updates: Share recent electrical projects, team updates, safety tips, or promotions.
  • Use industry-related keywords in your posts, such as “electrical panel upgrades,” “EV charger installations,” and “emergency electrical services.”

3. Respond to All Reviews:

  • Reply to all reviews promptly: Keep responses professional and personable. For negative reviews, provide resolutions.
  • Include relevant service keywords in replies, which may help in ranking higher in local searches.

4. Add Plenty of Pictures:

  • Upload images regularly showcasing:
    • Electrical projects (e.g., panel upgrades, wiring work)
    • Your team on-site
    • Work trucks/vans with branding
  • Update photos often to keep your profile engaging.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs: Mark leads as “completed” or “archived” immediately once they’ve been handled. This improves your lead flow and signals to Google that you manage your leads effectively.
  • Daily lead review: Have a dedicated person or set up reminders to clear leads as they are handled.

6. Insurance Verification:

  • Regularly check insurance status: Ensure insurance details are always up-to-date to avoid account suspension. Set up periodic reminders to review this, such as every 30 days.

7. Service Areas and Exclusion List:

  • Ensure your service areas are outlined in blue: Add all service areas clearly on the map.
  • Set up exclusions: Mark areas where you don’t provide services to avoid unwanted leads.

8. Policy Manager Tab:

  • Monitor for violations: Check the “Policy Manager” tab weekly for any violations that could freeze or suspend your LSA account.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This helps Google optimize the number of leads for your budget.
  • Adjust the budget weekly: Each week, set your budget to three times the prior week’s spend to ensure you’re maximizing your leads while staying within budget.

10. Business Bio and Details:

  • Select enticing options such as “100% financing” or “Free in-home estimate” to attract more potential customers.
  • Verify correct contact information: Double-check that your phone number and website are correctly listed to ensure customers can easily reach you.

11. Business Hours or Ad Schedule:

  • Align hours with phone availability: Make sure your business hours match the times you have someone available to answer the phone. If needed, set up a custom ad schedule to run ads only during hours when you have staff ready to take calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post GBP updates.
    • Respond to reviews.
    • Add fresh pictures.
    • Mark leads as completed/archived.
    • Check insurance status.
    • Review and update service areas.
    • Monitor the Policy Manager tab for violations.
    • Adjust budget based on prior week’s spend.

This system keeps your electrical company’s LSA and GBP optimized for better visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Electrical Company?

We can help! LocalSink is a digital marketing agency for electricians like you!

In fact, we’ll do the same thing we did for Skipjack Electrical, the best plumber in Edgewater, MD!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Restoration Company (and not lose a ton of money in the process)

Posted on by David Bratvold

If you’re tired of looking for a good marketing agency for your restoration business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!

We know how frustrating this can be, but don’t throw in the towel just yet.

Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!

Here’s what you should do to find an agency that will actually deliver results and help you grow:

1. Define Your Goals and Budget

  • Start by getting clear on what you want from your digital marketing efforts. For a restoration company, this might mean getting more emergency service calls, increasing brand visibility, or generating leads for specific services like water damage restoration or mold remediation.
  • Decide on a budget for your marketing. Knowing how much you’re willing to invest can help you narrow down your options and focus on agencies that fit within your financial parameters.

2. Look for Agencies with Relevant Experience

  • Find an agency that has experience working with restoration companies or similar service industries. This ensures they understand the unique challenges and customer needs in your field.
  • Review their case studies, testimonials, and online reviews to see if they have successfully helped businesses like yours before. Look for evidence of their ability to generate leads and drive service calls.

3. Ask for Referrals from Your Network

  • Reach out to other business owners you trust, especially those in related industries. Personal referrals can point you to agencies that have a proven track record of delivering results.

4. Assess Their Transparency and Communication

  • Choose an agency that’s transparent about what they can do, how much it will cost, and the results you can expect. Avoid those that promise the moon without a clear plan to achieve it.
  • Pay attention to how they communicate. A good agency will be clear, responsive, and willing to explain their strategies and answer all your questions.

5. Confirm They Offer Full-Service Marketing

6. Request a Customized Proposal

  • A reputable agency will provide a tailored proposal based on your specific needs and goals. They should clearly outline the strategies they recommend and the expected outcomes, focusing on making your phone ring and generating leads.

7. Check Their Reporting and Results

  • Ensure the agency provides regular, detailed reports showing what they’re doing, the progress made, and your return on investment. You need to see clear evidence of their work and the results they’re achieving.
  • Ask about the key performance indicators (KPIs) they track and how these align with your business goals.

8. Review Contract Terms Carefully

  • Be cautious of agencies that lock you into long-term contracts without a clear exit strategy. A good agency should offer flexibility and demonstrate their value through results, not binding commitments.

9. Start with a Small Project or Trial Period

  • If possible, start with a smaller project or a trial period to evaluate the agency’s performance. This way, you can see if they’re a good fit for your business before committing to a longer-term partnership.

We hope this helps you find an agency that’s right for your restoration company. Let us know how it goes!

Need Help With Digital Marketing for Your Restoration Company?

At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.

We’ll help your restoration company the same way we helped ARS Inc., one of the best restoration companies in Portland & Vancouver, WA.

If you are looking for an agency that checks all the boxes above, consider contacting us!

How to DOUBLE Leads for Your Plumbing Company in ONE WEEK With Google Local Services Ads

Posted on by David Bratvold

If you’re a plumbing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide to help you manage your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your plumbing company:

1. Optimize for “Plumber Near Me” Searches:

  • Ensure proper category setup: Make sure your LSA and GBP are categorized under “Plumbing.”
  • Optimize keywords in reviews and replies: Use phrases like “plumber near me” when replying to reviews (but keep it natural).
  • Keep service areas updated: Add your service areas clearly and exclude areas you don’t serve. This ensures your profile ranks for relevant locations.

2. Weekly GBP Updates:

  • Post GBP updates once per week: Highlight recent jobs, team updates, promotions, or customer testimonials.
  • Incorporate keywords: Include phrases like “plumbing repairs,” “emergency plumber,” or “water heater installation” to increase relevance.

3. Respond to All Reviews:

  • Use a timely and positive tone: Reply to every review, whether it’s positive or negative. For negative reviews, offer a resolution.
  • Show appreciation in positive reviews: Thank the reviewer and add a quick mention of your services to reinforce positive SEO impact.

4. Add Plenty of Pictures:

  • Types of images to upload:
    • Completed jobs (before and after)
    • Team members working
    • Branded work trucks/vans
    • Office or workspace photos
  • Update pictures regularly to keep the profile fresh.

5. Lead Management:

  • Keep the “New,” “Active,” and “Booked” tabs clear: Mark leads as “completed” or “archived” as soon as they’re handled. This tells Google you’re efficiently managing leads, encouraging them to send more.
  • Set reminders to review leads daily. Consider having a team member responsible for checking lead statuses.

6. Insurance Verification:

  • Regularly check insurance status: Ensure someone on your team checks the insurance details to avoid expiration. Set calendar reminders to review this every 30 days.

7. Service Areas and Exclusion List:

  • Highlight service areas in blue: Ensure all areas you cover are clearly defined.
  • Add exclusions: Any areas you don’t serve should be added to the exclusion list to avoid getting irrelevant leads.

8. Policy Manager Tab:

  • Check weekly for violations: Ensure someone reviews the “Policy Manager” tab regularly for any policy violations or issues that could result in account suspension.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This will help you get the most leads for your budget.
  • Adjust weekly budget: Set the budget to three times what you spent in the previous week to avoid overspending but still maximize leads.

10. Business Bio and Details:

  • Highlight enticing offers: Select options like “100% financing,” “Free in-home estimate,” or other attractive services that will stand out to potential customers.
  • Verify phone number and website: Double-check that the correct phone number and website are listed to ensure customers can reach you easily.

11. Business Hours or Ad Schedule:

  • Match hours to phone availability: Ensure your business hours align with when someone can answer the phone. If needed, adjust the ad schedule to custom hours where you have someone available to pick up calls.

Regular Monitoring:

  • Weekly Review: Set up a checklist for weekly tasks:
    • GBP post updates
    • Review and reply to reviews
    • Upload new images
    • Check LSA lead statuses and manage accordingly
    • Review budget and spending
    • Check insurance and policy violations

This system ensures that your LSA and GBP remain active, optimized, and aligned with Google’s ranking algorithms.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Plumbing Company?

We can help! LocalSink is a digital marketing agency for plumbers like you!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Pest Control Company (and NOT get scammed…)

Posted on by David Bratvold

If you’re tired of looking for a good marketing agency for your pest control business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!

We know how frustrating this can be, but don’t throw in the towel just yet.

Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!

Here is how we recommend finding an agency to accommodate your needs and not get scammed:

1. Define Your Goals and Budget

  • Start by getting clear on what you want from digital marketing. Is it more phone calls, increased leads, or better visibility online? Knowing your goals will help you find an agency that aligns with your needs.
  • Set a budget for what you’re willing to spend on marketing. This will narrow down your options and help you focus on agencies that can work within your budget.

2. Look for Agencies with Experience in Pest Control

3. Get Referrals from Your Network

  • Reach out to other business owners you trust. Personal referrals can lead you to agencies that have a history of delivering results.

4. Assess Their Transparency and Communication

  • Choose an agency that is open and honest about what they can and cannot do. They should give you a clear plan, explain their strategies, and set realistic expectations.
  • Good communication is key. Make sure they’re easy to talk to and are willing to answer all your questions.

5. Confirm Their Full-Service Capabilities

6. Request a Customized Proposal

  • A reputable agency will give you a customized proposal based on your specific needs and goals. They should explain how they’ll make your phone ring and what results you can expect.

7. Check Their Reporting and Results

  • Make sure they provide regular reports showing exactly what they’re doing, the progress made, and the return on your investment.
  • Ask them about their success metrics and how they measure the effectiveness of their campaigns.

8. Review Contract Terms Carefully

  • Be cautious of long-term contracts without clear exit options. You want flexibility in case things don’t work out. A good agency should be confident in their results, not in locking you in.

9. Start with a Small Project or Trial Period

  • If possible, begin with a smaller project or a trial period. This way, you can see how they perform before making a bigger commitment.

We hope this helps you find an agency that’s a perfect fit. Let us know how it goes!

Need Help With Digital Marketing for Your Pest Control Company?

At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.

We will help your company the same way we helped EcoCare Pest Control, one of the best pest control companies in Portland & Vancouver, WA.

If you are looking for an agency that checks all the boxes above, consider contacting us!

How to DOUBLE Leads for Your Roofing Company in ONE WEEK With Google Local Services Ads

Posted on by David Bratvold

If you’re a roofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your roofing company:

1. Optimize for “Roofer Near Me” Searches:

  • Ensure proper category setup: Make sure your LSA and GBP are listed under “Roofing Services” or “Roofing Contractor.”
  • Leverage keywords in review replies: Incorporate phrases like “roofer near me” naturally when responding to reviews to enhance local SEO.
  • Accurately define service areas: Ensure that all relevant service areas are included and that unwanted areas are added to the exclusion list.

2. Weekly GBP Updates:

  • Post updates weekly: Highlight recent roofing projects, customer success stories, promotions, or roofing tips.
  • Use roofing-related keywords such as “roof replacement,” “skylight installation,” and “gutter services” to ensure your updates resonate with search queries.

3. Reply to All Reviews:

  • Respond quickly to every review: Show appreciation for positive reviews and offer resolutions for negative ones.
  • Include roofing-related terms in your replies to reinforce your relevance for search terms like “roof repair” or “roofing contractor.”

4. Add Plenty of Pictures:

  • Regularly upload new photos showing:
    • Before and after roofing projects.
    • Your roofing team in action.
    • Branded trucks and equipment.
    • Completed skylight or gutter installations.
  • Update photos weekly to keep your profile fresh and engaging.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re dealt with. This keeps your lead flow optimized and signals to Google that you are effectively managing them.
  • Check and update lead statuses daily to ensure your account remains active and receives more leads.

6. Insurance Verification:

  • Check insurance status regularly: Set reminders to verify your insurance details monthly to avoid any lapses that could result in suspension.

7. Service Areas and Exclusion List:

  • Ensure service areas are properly set: Highlight the areas where you provide roofing services and add excluded areas where you don’t.
  • Review these settings regularly to ensure they’re up-to-date with your service offerings.

8. Policy Manager Tab:

  • Monitor policy violations weekly: Check the “Policy Manager” tab for any violations or warnings that could affect your LSA status and address them promptly.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This bidding strategy will help Google generate more leads within your budget.
  • Adjust budget weekly: Set your budget to three times your previous week’s spend to maximize leads without overspending.

10. Business Bio and Details:

  • Highlight appealing services: Select business bio options such as “100% financing” or “Free in-home estimate” to attract more customers.
  • Double-check phone number and website: Make sure the correct phone number and website are listed in both your LSA and GBP profiles to avoid any potential customer drop-offs.

11. Business Hours or Ad Schedule:

  • Align your business hours with availability: Ensure your listed business hours match the times you have someone answering the phone.
  • Alternatively, set a custom ad schedule so that your ads only run during hours when you can respond promptly to calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post new GBP updates.
    • Respond to all reviews.
    • Upload fresh pictures.
    • Mark leads as completed or archived.
    • Review insurance status.
    • Update service areas and exclusions.
    • Monitor the Policy Manager tab for any issues.
    • Adjust the budget based on last week’s spending.

This process will help ensure your roofing company’s LSA and GBP are fully optimized to generate the maximum amount of leads and boost your visibility in search results.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Roofing Company?

We can help! LocalSink is a digital marketing agency for roofers like you!

In fact, we’ll do the same thing we did for Rock Solid Roofing, the best roofer in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!