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How to DOUBLE Leads for Your Plumbing Company in ONE WEEK With Google Local Services Ads

If you’re a plumbing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide to help you manage your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your plumbing company:

1. Optimize for “Plumber Near Me” Searches:

  • Ensure proper category setup: Make sure your LSA and GBP are categorized under “Plumbing.”
  • Optimize keywords in reviews and replies: Use phrases like “plumber near me” when replying to reviews (but keep it natural).
  • Keep service areas updated: Add your service areas clearly and exclude areas you don’t serve. This ensures your profile ranks for relevant locations.

2. Weekly GBP Updates:

  • Post GBP updates once per week: Highlight recent jobs, team updates, promotions, or customer testimonials.
  • Incorporate keywords: Include phrases like “plumbing repairs,” “emergency plumber,” or “water heater installation” to increase relevance.

3. Respond to All Reviews:

  • Use a timely and positive tone: Reply to every review, whether it’s positive or negative. For negative reviews, offer a resolution.
  • Show appreciation in positive reviews: Thank the reviewer and add a quick mention of your services to reinforce positive SEO impact.

4. Add Plenty of Pictures:

  • Types of images to upload:
    • Completed jobs (before and after)
    • Team members working
    • Branded work trucks/vans
    • Office or workspace photos
  • Update pictures regularly to keep the profile fresh.

5. Lead Management:

  • Keep the “New,” “Active,” and “Booked” tabs clear: Mark leads as “completed” or “archived” as soon as they’re handled. This tells Google you’re efficiently managing leads, encouraging them to send more.
  • Set reminders to review leads daily. Consider having a team member responsible for checking lead statuses.

6. Insurance Verification:

  • Regularly check insurance status: Ensure someone on your team checks the insurance details to avoid expiration. Set calendar reminders to review this every 30 days.

7. Service Areas and Exclusion List:

  • Highlight service areas in blue: Ensure all areas you cover are clearly defined.
  • Add exclusions: Any areas you don’t serve should be added to the exclusion list to avoid getting irrelevant leads.

8. Policy Manager Tab:

  • Check weekly for violations: Ensure someone reviews the “Policy Manager” tab regularly for any policy violations or issues that could result in account suspension.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This will help you get the most leads for your budget.
  • Adjust weekly budget: Set the budget to three times what you spent in the previous week to avoid overspending but still maximize leads.

10. Business Bio and Details:

  • Highlight enticing offers: Select options like “100% financing,” “Free in-home estimate,” or other attractive services that will stand out to potential customers.
  • Verify phone number and website: Double-check that the correct phone number and website are listed to ensure customers can reach you easily.

11. Business Hours or Ad Schedule:

  • Match hours to phone availability: Ensure your business hours align with when someone can answer the phone. If needed, adjust the ad schedule to custom hours where you have someone available to pick up calls.

Regular Monitoring:

  • Weekly Review: Set up a checklist for weekly tasks:
    • GBP post updates
    • Review and reply to reviews
    • Upload new images
    • Check LSA lead statuses and manage accordingly
    • Review budget and spending
    • Check insurance and policy violations

This system ensures that your LSA and GBP remain active, optimized, and aligned with Google’s ranking algorithms.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Plumbing Company?

We can help! LocalSink is a digital marketing agency for plumbers like you!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Pest Control Company (and NOT get scammed…)

Are you struggling to find the right pest control marketing company that truly understands your business? Many pest control businesses face the same challenge: balancing the demands of running a company with trying to manage effective digital marketing. Worse yet, some pest control marketing agencies fail to deliver real results, leaving you frustrated with no increase in calls or leads.

But don’t give up hope just yet. Finding the perfect digital marketing for pest control companies doesn’t have to be difficult. In fact, with the right guidance, you can locate an agency that fits your needs in under an hour. We’ve put together a comprehensive guide to help you find a reliable marketing partner that gets results.

How to DOUBLE Leads for Your Roofing Company in ONE WEEK With Google Local Services Ads

If you’re a roofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your roofing company:

1. Optimize for “Roofer Near Me” Searches:

  • Ensure proper category setup: Make sure your LSA and GBP are listed under “Roofing Services” or “Roofing Contractor.”
  • Leverage keywords in review replies: Incorporate phrases like “roofer near me” naturally when responding to reviews to enhance local SEO.
  • Accurately define service areas: Ensure that all relevant service areas are included and that unwanted areas are added to the exclusion list.

2. Weekly GBP Updates:

  • Post updates weekly: Highlight recent roofing projects, customer success stories, promotions, or roofing tips.
  • Use roofing-related keywords such as “roof replacement,” “skylight installation,” and “gutter services” to ensure your updates resonate with search queries.

3. Reply to All Reviews:

  • Respond quickly to every review: Show appreciation for positive reviews and offer resolutions for negative ones.
  • Include roofing-related terms in your replies to reinforce your relevance for search terms like “roof repair” or “roofing contractor.”

4. Add Plenty of Pictures:

  • Regularly upload new photos showing:
    • Before and after roofing projects.
    • Your roofing team in action.
    • Branded trucks and equipment.
    • Completed skylight or gutter installations.
  • Update photos weekly to keep your profile fresh and engaging.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re dealt with. This keeps your lead flow optimized and signals to Google that you are effectively managing them.
  • Check and update lead statuses daily to ensure your account remains active and receives more leads.

6. Insurance Verification:

  • Check insurance status regularly: Set reminders to verify your insurance details monthly to avoid any lapses that could result in suspension.

7. Service Areas and Exclusion List:

  • Ensure service areas are properly set: Highlight the areas where you provide roofing services and add excluded areas where you don’t.
  • Review these settings regularly to ensure they’re up-to-date with your service offerings.

8. Policy Manager Tab:

  • Monitor policy violations weekly: Check the “Policy Manager” tab for any violations or warnings that could affect your LSA status and address them promptly.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This bidding strategy will help Google generate more leads within your budget.
  • Adjust budget weekly: Set your budget to three times your previous week’s spend to maximize leads without overspending.

10. Business Bio and Details:

  • Highlight appealing services: Select business bio options such as “100% financing” or “Free in-home estimate” to attract more customers.
  • Double-check phone number and website: Make sure the correct phone number and website are listed in both your LSA and GBP profiles to avoid any potential customer drop-offs.

11. Business Hours or Ad Schedule:

  • Align your business hours with availability: Ensure your listed business hours match the times you have someone answering the phone.
  • Alternatively, set a custom ad schedule so that your ads only run during hours when you can respond promptly to calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post new GBP updates.
    • Respond to all reviews.
    • Upload fresh pictures.
    • Mark leads as completed or archived.
    • Review insurance status.
    • Update service areas and exclusions.
    • Monitor the Policy Manager tab for any issues.
    • Adjust the budget based on last week’s spending.

This process will help ensure your roofing company’s LSA and GBP are fully optimized to generate the maximum amount of leads and boost your visibility in search results.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Roofing Company?

We can help! LocalSink is a digital marketing agency for roofers like you!

In fact, we’ll do the same thing we did for Rock Solid Roofing, the best roofer in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Electrical Company (and not get burned again)

If you’re struggling to find the right electrician marketing agency that truly understands your business, you’re not alone. Many electrical contractors face challenges with agencies that promise results but fail to make the phone ring. The good news? With the right electrician digital marketing agency, you can achieve measurable growth, from increased service calls to boosted local visibility.

In this guide, we’ll walk you through how to select the best electrician SEO agency to meet your business needs, ensuring you find a partner that delivers real, trackable results.