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How to DOUBLE Leads for Your Restoration Company in ONE WEEK With Google Local Services Ads

Will Troup on September 30, 2024

If you’re a restoration company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your water damage restoration company:

1. Optimize for “Restoration Service Near Me” Searches:

  • Ensure proper category setup: Your LSA and GBP should be categorized under “Water Damage Restoration” or similar relevant services.
  • Use keywords in review replies: Include phrases like “restoration service near me” or “water damage repair” when responding to reviews to help boost your local SEO.
  • Service area accuracy: Clearly define the areas you serve, and exclude areas where your services aren’t available to avoid irrelevant leads.

2. Weekly GBP Updates:

  • Post updates weekly: Highlight recent water damage restoration jobs, customer testimonials, or safety tips on water damage prevention.
  • Use restoration-related keywords like “water damage repair,” “emergency flood response,” or “mold remediation” to improve relevance for search queries.

3. Reply to All Reviews:

  • Respond promptly to all reviews: Thank customers for positive feedback and offer solutions to any negative reviews to demonstrate responsiveness and professionalism.
  • Incorporate service keywords into replies to strengthen your SEO ranking for restoration-related searches.

4. Add Plenty of Pictures:

  • Upload new images regularly: Include before-and-after photos of water damage restoration projects, photos of your team working, branded vehicles, and restoration equipment in action.
  • Keep images updated weekly to keep your profile dynamic and relevant.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs regularly: Mark leads as “completed” or “archived” as soon as they’re handled to keep your lead flow optimal.
  • Daily review of lead statuses will help ensure you’re staying on top of incoming requests and maximizing your lead potential.

6. Insurance Verification:

  • Check insurance status regularly: Ensure your insurance details are up-to-date to avoid account suspension. Set up reminders to review insurance details every 30 days.

7. Service Areas and Exclusion List:

  • Clearly mark service areas: Ensure all service areas are correctly marked, and exclude areas where you do not provide water damage restoration services to prevent irrelevant leads.
  • Review service areas periodically to ensure accuracy.

8. Policy Manager Tab:

  • Monitor weekly for policy violations: Check the Policy Manager tab regularly to avoid any issues or violations that could affect your LSA status.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This ensures that Google is optimizing your ad spend for the highest number of leads.
  • Adjust your budget weekly: Aim to set your weekly budget to three times the prior week’s spend to maximize lead generation without overspending.

10. Business Bio and Details:

  • Choose enticing business bio options like “Free in-home estimate” or “100% satisfaction guarantee” to make your listing more attractive to potential customers.
  • Ensure the correct phone number and website are listed to avoid any disruptions in communication.

11. Business Hours or Ad Schedule:

  • Align business hours with phone availability: Make sure the business hours listed on your LSA profile match the times when someone can answer the phone. If necessary, adjust the ad schedule to ensure you’re only running ads during times when you’re available to take calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post new GBP updates.
    • Respond to all reviews.
    • Upload fresh photos.
    • Mark leads as completed or archived.
    • Check insurance status to ensure it’s up to date.
    • Update service areas and exclusions as needed.
    • Monitor the Policy Manager tab for violations.
    • Adjust budget based on the previous week’s spend.

This system will help ensure that your water damage restoration company’s LSA and GBP are optimized for visibility, lead generation, and smooth management of your online presence.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Restoration Company?

We can help! LocalSink is a digital marketing agency for restoration contractors like you!

In fact, we’ll do the same thing we did for ARS Restoration, the best water damage restoration contractor in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Plumbing Company (and not get burned)

Will Troup on September 29, 2024

Are you struggling to find the best plumbing SEO companies or a reliable plumbing marketing agency that understands your business needs? You’re not alone. Many plumbing business owners face the challenge of managing their day-to-day operations while trying to navigate the complexities of digital marketing. Often, the plumbing digital marketing agency you’ve hired isn’t bringing in the leads you need, leaving you frustrated and questioning your choices.

But don’t give up yet! Finding the right marketing partner for your plumbing business is simpler than you think. In this guide, we’ll show you how to identify a top-notch agency that specializes in plumbing marketing, ensuring that your phone starts ringing with new customers in no time. Whether you’re looking for local SEO, Google Ads management, or comprehensive digital strategies, we’ll help you connect with an agency that delivers real results.

How to DOUBLE Leads for Your Pest Control Company in ONE WEEK With Google Local Services Ads

Will Troup on September 27, 2024

If you’re a pest control company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your pest control company:

1. Optimize for “Pest Control Near Me” Searches:

  • Ensure proper category setup: Your LSA and GBP should be categorized under “Pest Control Services.”
  • Use relevant keywords in review replies: Naturally include phrases like “pest control near me” in review responses to boost local SEO.
  • Define service areas: Accurately list the service areas you cover and exclude any areas where you don’t provide pest control services.

2. Weekly GBP Updates:

  • Post updates weekly: Share tips on seasonal pest prevention, recent projects, or customer testimonials. Highlight common pest control services like termite treatments, rodent control, and bed bug extermination.
  • Incorporate pest control-related keywords such as “ant extermination,” “termite control,” or “mosquito treatment” to increase local relevance.

3. Reply to All Reviews:

  • Respond to every review: Be appreciative in responses to positive reviews and professional in negative ones, offering solutions if needed.
  • Use pest-related terms in your replies to improve rankings for specific pest control services.

4. Add Plenty of Pictures:

  • Regularly upload photos showcasing:
    • Your team handling pest control equipment.
    • Before and after pest treatment results.
    • Branded trucks and equipment.
    • Specific tools used for pest control (like traps or sprayers).
  • Update pictures weekly to keep your GBP visually appealing.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re dealt with to encourage more leads.
  • Daily lead review: Ensure someone is responsible for updating lead statuses daily to maintain a smooth lead flow.

6. Insurance Verification:

  • Check insurance status regularly: Make sure your insurance details are always current to avoid LSA account suspensions. Set monthly reminders to review insurance details.

7. Service Areas and Exclusion List:

  • Ensure service areas are clearly marked: Include all relevant areas where your pest control company operates and exclude areas where you don’t.
  • Review this list periodically to reflect any changes in your coverage.

8. Policy Manager Tab:

  • Monitor for policy violations: Check the “Policy Manager” tab weekly to ensure there are no violations or warnings that could disrupt your LSA performance.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This ensures Google maximizes your lead volume within your allocated budget.
  • Adjust budget weekly: Set the budget to three times the previous week’s spend to maintain a balance between lead generation and cost efficiency.

10. Business Bio and Details:

  • Select enticing options such as “Free in-home estimate” or “100% satisfaction guarantee” to stand out to potential customers.
  • Ensure phone number and website are correct: Double-check that your business’s contact details are correctly listed on both your LSA and GBP profiles.

11. Business Hours or Ad Schedule:

  • Align hours with phone answering availability: Make sure your business hours reflect when someone is available to answer phone calls. If needed, adjust the ad schedule to custom hours when phone calls can be handled.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post new GBP updates.
    • Respond to all reviews.
    • Add fresh pictures.
    • Mark leads as completed or archived.
    • Review insurance status for updates.
    • Update service areas and exclusions as needed.
    • Monitor the Policy Manager tab for violations.
    • Adjust budget based on the previous week’s spend.

This guide will help you ensure your pest control company’s LSA and GBP remain optimized for increased visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Pest Control Company?

We can help! LocalSink is a digital marketing agency for pest control companies like you!

In fact, we’ll do the same thing we did for EcoCare Pest Control, the best pest control company in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Roofing Company (and not get burned again)

Will Troup on September 26, 2024

Finding the right roofing marketing agency can be a challenge for roofing business owners. Whether you’re juggling the demands of your company or frustrated that previous roofing marketing companies haven’t generated leads, you’re not alone. The good news is, effective marketing for a roofing company doesn’t have to be complicated. In this guide, we’ll walk you through the process of selecting a top-tier agency that delivers real results—making your phone ring with quality leads.

How to DOUBLE Leads for Your Waterproofing Company in ONE WEEK With Google Local Services Ads

Will Troup on September 24, 2024

If you’re a waterproofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your waterproofing company:

1. Optimize for “Waterproofing Service Near Me” Searches:

  • Ensure proper category setup: Make sure your LSA and GBP are categorized as “Waterproofing Services” or similar relevant terms.
  • Use strategic keywords in review replies: Incorporate phrases like “waterproofing service near me” naturally when replying to reviews to improve local SEO.
  • Accurately define service areas: Include all relevant service areas and exclude places where you do not provide services.

2. Weekly GBP Updates:

  • Post weekly updates: Highlight completed waterproofing jobs, customer testimonials, or tips on maintaining waterproofed basements.
  • Use waterproofing-related keywords like “foundation waterproofing,” “basement leak repair,” or “crawlspace waterproofing” to increase relevance.

3. Reply to All Reviews:

  • Respond to every review: Show appreciation for positive feedback and offer solutions for any complaints.
  • Incorporate relevant service keywords in your replies to help with search rankings for terms like “waterproofing contractor” or “basement waterproofing.”

4. Add Plenty of Pictures:

  • Upload new photos regularly showcasing:
    • Before and after waterproofing jobs.
    • Your team in action.
    • Work trucks/vans with branding.
    • Various waterproofing equipment used.
  • Keep images updated weekly to ensure your profile stays fresh.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re handled to maintain good lead flow.
  • Review lead statuses daily to ensure all leads are handled efficiently, signaling to Google that your business is responsive.

6. Insurance Verification:

  • Check insurance status regularly: Ensure that your insurance details are always up-to-date. Set calendar reminders to review this every 30 days to avoid lapses.

7. Service Areas and Exclusion List:

  • Ensure service areas are clearly marked: Add all areas you serve to the map and ensure excluded areas are correctly set up.
  • Update service area boundaries as needed based on business expansion or changes.

8. Policy Manager Tab:

  • Monitor weekly for violations: Check the “Policy Manager” tab regularly for any policy violations or issues that could disrupt your LSA performance.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This ensures Google maximizes the number of leads within your budget.
  • Adjust budget weekly: Set your budget to three times the previous week’s spend to maximize lead volume without exceeding your financial plan.

10. Business Bio and Details:

  • Select enticing business bio options like “100% financing” or “Free in-home estimate” to attract potential customers.
  • Double-check phone number and website: Ensure that the correct phone number and website are listed on both LSA and GBP profiles.

11. Business Hours or Ad Schedule:

  • Match business hours with availability: Ensure your business hours align with the times you can answer calls. If necessary, set a custom ad schedule so that ads only run when someone is available to take calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post new GBP updates.
    • Respond to all reviews.
    • Add fresh pictures.
    • Mark leads as completed or archived.
    • Review insurance status to ensure it’s up to date.
    • Update service areas and exclusions.
    • Monitor the Policy Manager tab for any issues.
    • Adjust the budget based on last week’s spending.

This step-by-step guide will help you keep your waterproofing company’s LSA and GBP optimized for maximum visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Waterproofing Company?

We can help! LocalSink is a digital marketing agency for waterproofing contractors like you!

In fact, we’ll do the same thing we did for Rock Solid Waterproofing, the best basement waterproofing contractor in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Real Estate Company (that actually understands your goals)

Will Troup on September 23, 2024

Are you struggling to find a reliable real estate marketing agency that truly understands your business? You’re not alone. Many real estate professionals feel overwhelmed balancing their business with ineffective digital marketing efforts from real estate marketing companies. But don’t worry—there’s a way to find an agency that delivers results. Whether you’re looking to increase leads or boost visibility, finding the right real estate digital marketing agency can be a game-changer for your business.

In this guide, we’ll walk you through the process of selecting an agency that helps you generate leads and grow your brand in the competitive real estate market.

How to DOUBLE Leads for Your Real Estate Company in ONE WEEK With Google Local Services Ads

Will Troup on September 21, 2024

If you’re a real estate company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your real estate company, including specific adjustments for the unique elements like headshots:

1. Optimize for “Real Estate Service Near Me” Searches:

  • Ensure proper category setup: Your LSA and GBP should be categorized under “Real Estate Agents” or similar relevant categories.
  • Include keywords in review replies: When responding to reviews, naturally include phrases like “real estate agent near me” to help boost your local SEO.
  • Accurate service areas: Clearly define the areas where you provide real estate services, and make sure to exclude areas where you don’t work to avoid irrelevant leads.

2. Weekly GBP Updates:

  • Post weekly updates: Highlight recent property sales, new listings, market trends, or client testimonials.
  • Use real estate-related keywords such as “home buying,” “property sale,” or “luxury real estate” to improve local relevance.

3. Reply to All Reviews:

  • Respond to every review: Express gratitude for positive reviews and provide helpful responses to any concerns raised in negative ones.
  • Use service-related keywords in your replies to help your profile appear in local searches related to real estate.

4. Adding Headshots and Photos:

  • Add headshots to the LSA dashboard: For real estate LSAs, professional headshots are required. Make sure all agents have their headshots uploaded with high-quality images.
  • Team photos: In addition to headshots, add team photos to your GBP showing your agents in action.
  • Property images: Regularly upload pictures of completed sales, new property listings, and other property-related visuals to your GBP.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs regularly: Mark leads as “completed” or “archived” as soon as they’ve been addressed. This ensures smooth lead flow.
  • Review leads daily to maintain a clean lead pipeline and encourage Google to send you more inquiries.

6. Insurance Verification:

  • Check insurance status regularly: Make sure your insurance details are up-to-date to avoid any disruptions in your LSA performance. Set calendar reminders to check insurance every 30 days.

7. Service Areas and Exclusion List:

  • Outline service areas: Clearly mark all the areas where you offer real estate services, including specific neighborhoods, cities, or regions.
  • Exclude irrelevant areas where you don’t work to avoid attracting unqualified leads.

8. Policy Manager Tab:

  • Monitor for policy violations: Check the “Policy Manager” tab on a weekly basis to ensure there are no issues or violations that could result in your account being suspended.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This allows Google to optimize your ad spend to maximize the number of leads.
  • Adjust budget weekly: Set the budget to three times the previous week’s spend to ensure you’re maximizing lead flow without overspending.

10. Business Bio and Details:

  • Select enticing bio options like “Free consultation” or “100% financing” to make your profile stand out.
  • Ensure correct phone number and website are listed in both your LSA and GBP profiles to avoid missed inquiries.

11. Business Hours or Ad Schedule:

  • Align business hours with phone answering availability: Ensure that the hours listed reflect when you or your team can answer calls. If necessary, set a custom ad schedule that aligns with your availability to respond to leads.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post GBP updates (new listings, client stories).
    • Respond to all reviews.
    • Ensure all headshots are high-quality and updated.
    • Upload fresh property photos.
    • Mark leads as completed or archived.
    • Review insurance status.
    • Update service areas and exclusions as needed.
    • Monitor the Policy Manager tab for violations.
    • Adjust budget based on the previous week’s spend.

This guide will help ensure that your real estate company’s LSA and GBP are fully optimized for visibility, credibility, and lead generation while keeping all relevant elements up to date.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Real Estate Company?

We can help! LocalSink is a digital marketing agency for real estate companies like you!

In fact, we’ll do the same thing we did for Astra Realty, the best real estate company in Mckinney, TX!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Waterproofing Company That Fits YOUR Needs

Will Troup on September 20, 2024

Finding a reliable marketing agency for your waterproofing company can be challenging, especially when you’re juggling day-to-day operations and struggling to find time for waterproofing marketing. If the agencies you’ve hired in the past haven’t made your phone ring, you’re not alone. The good news? It’s simpler than you think to find an agency that delivers real results.

In this guide, we’ll help you navigate the process of selecting a marketing agency that understands the unique challenges of your waterproofing business, helping you generate more leads and grow your customer base.

How to DOUBLE Leads for Your Electrical Company in ONE WEEK With Google Local Services Ads

Will Troup on September 18, 2024

If you’re an electrical company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your electrical company:

1. Optimize for “Electrician Near Me” Searches:

  • Ensure proper category setup: Your LSA and GBP should be categorized as “Electrical Services” or a similar relevant category.
  • Optimize keywords in reviews and replies: Use phrases like “electrician near me” naturally in review responses to strengthen your local SEO.
  • Update service areas: Ensure your service areas are accurately listed, and exclude areas where you don’t provide services to avoid irrelevant leads.

2. Weekly GBP Updates:

  • Post weekly updates: Share recent electrical projects, team updates, safety tips, or promotions.
  • Use industry-related keywords in your posts, such as “electrical panel upgrades,” “EV charger installations,” and “emergency electrical services.”

3. Respond to All Reviews:

  • Reply to all reviews promptly: Keep responses professional and personable. For negative reviews, provide resolutions.
  • Include relevant service keywords in replies, which may help in ranking higher in local searches.

4. Add Plenty of Pictures:

  • Upload images regularly showcasing:
    • Electrical projects (e.g., panel upgrades, wiring work)
    • Your team on-site
    • Work trucks/vans with branding
  • Update photos often to keep your profile engaging.

5. Lead Management:

  • Clear the “New,” “Active,” and “Booked” tabs: Mark leads as “completed” or “archived” immediately once they’ve been handled. This improves your lead flow and signals to Google that you manage your leads effectively.
  • Daily lead review: Have a dedicated person or set up reminders to clear leads as they are handled.

6. Insurance Verification:

  • Regularly check insurance status: Ensure insurance details are always up-to-date to avoid account suspension. Set up periodic reminders to review this, such as every 30 days.

7. Service Areas and Exclusion List:

  • Ensure your service areas are outlined in blue: Add all service areas clearly on the map.
  • Set up exclusions: Mark areas where you don’t provide services to avoid unwanted leads.

8. Policy Manager Tab:

  • Monitor for violations: Check the “Policy Manager” tab weekly for any violations that could freeze or suspend your LSA account.

9. Budget Management:

  • Set to ‘Automated Bidding (maximize leads)’: This helps Google optimize the number of leads for your budget.
  • Adjust the budget weekly: Each week, set your budget to three times the prior week’s spend to ensure you’re maximizing your leads while staying within budget.

10. Business Bio and Details:

  • Select enticing options such as “100% financing” or “Free in-home estimate” to attract more potential customers.
  • Verify correct contact information: Double-check that your phone number and website are correctly listed to ensure customers can easily reach you.

11. Business Hours or Ad Schedule:

  • Align hours with phone availability: Make sure your business hours match the times you have someone available to answer the phone. If needed, set up a custom ad schedule to run ads only during hours when you have staff ready to take calls.

Regular Monitoring:

  • Weekly Review Checklist:
    • Post GBP updates.
    • Respond to reviews.
    • Add fresh pictures.
    • Mark leads as completed/archived.
    • Check insurance status.
    • Review and update service areas.
    • Monitor the Policy Manager tab for violations.
    • Adjust budget based on prior week’s spend.

This system keeps your electrical company’s LSA and GBP optimized for better visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Electrical Company?

We can help! LocalSink is a digital marketing agency for electricians like you!

In fact, we’ll do the same thing we did for Skipjack Electrical, the best plumber in Edgewater, MD!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Restoration Company (and not lose a ton of money in the process)

Will Troup on September 17, 2024

Are you struggling to find a reliable restoration digital marketing agency that truly understands your business? Many restoration company owners feel overwhelmed trying to balance day-to-day operations with internet marketing for restoration companies. Worse yet, some agencies fail to bring in the leads needed to grow your business. But don’t give up! Effective online marketing for restoration companies is within reach.

In this guide, we’ll show you how to choose a marketing agency that delivers real results—helping you increase service calls and grow your restoration business.

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