Why and How to Create a Google Local Service Accounts (and if you’re eligible)

Local Service Ads

In today’s competitive market, attracting new customers for your home service business is crucial. Google Local Service Ads (LSA) offers a highly effective and cost-efficient solution to achieve this goal.

Why LSA is the Ideal Lead Generation Tool for Home Service Businesses:

  • Targeted Customer Acquisition: Connect directly with qualified leads actively searching for services like yours within your local area.
  • Streamlined Lead Management: Benefit from a user-friendly dashboard that simplifies lead management and campaign performance tracking, akin to a Customer Relationship Management (CRM) system.
  • Cost-Effective Lead Generation: The pay-per-lead structure ensures you only incur costs when a potential customer expresses interest through LSA, making it a budget-conscious marketing strategy.

Before proceeding in creating your Google Local Service Ads (LSA) Account, check your eligibility for Google Guaranteed Badge.


  • Appliance Repair
  • Carpenter
  • Carpet Cleaning
  • Landscaper
  • Lawn Care
  • Locksmith
  • Moving Services
  • Painter
  • Pest Control
  • Plumber
  • Pool Cleaning
  • Pool Contractor
  • Roofing
  • Sewage System
  • Siding Pro
  • Snow Removal
  • Tree Services
  • Water Damage
  • Restoration
  • Window Cleaning
  • Window Repair
  • Countertop Pro
  • Drain Expert
  • Electrician
  • Fencing Pro
  • Flooring Pro
  • Foundation Pro
  • Garage door
  • General Contractor
  • Handyman
  • Home Inspector
  • Home Insulation
  • Home Security
  • Home Theater
  • House Cleaning
  • HVAC
  • Junk Removal

Here’s a set-by-step guide – 

Head on to ads.google.com.home/local-service-ads/ and you will see this home window. Sign in if you already have one but if you don’t click, “Get Started” on the top right part of the page. 

You will also see other industries that are eligible for LSA.

Signing Up for LSA Account

  1. Head on to ads.google.com/localservices/signup and click “Continue”
  1. You will be redirected to the Eligibility window where you can type in your Country or Region, State, ZIP code, and Job Category. Once that’s done, click the blue “Check Eligibility” button. 
  1. Choose which Google or current email to use for Local Service ads. Make sure that you have access to it because this is where emails will be sent about leads and billing. Type in the preferred email and click “Next.”

If you’re setting this up for a client, you are able to relinquish ownership by just removing yourself and they will become the sole owner of the local service ads account.

A window will pop-up and just click on “Get Started.”

  1. You will then be asked for the business details seen below. The following information will be needed.
  • Business name
  • Business registration name (optional)
  • Business phone
  • Website (optional)
  • Messaging preferences for receiving leads (email or text)
  • Owner’s first and last name
  • Total Number of Fieldworkers*
  • Year Founded
  • Address (Street, City, State, ZIP code) and
  • A confirmation if physical address is available**

Ensure that everything is accurate.

*Fieldworkers – anyone that goes into customers houses and has contact with customers. If someone’s in the office answering phone calls and never goes to customers’ homes, you don’t need to include them in this.

**If you’re using a virtual office, do no, but if it’s an office that people are actually at that are customer facing and customers can go in and talk and potentially purchase a service, then hit yes.

Once you fill all this out, you will gain access to the local service ads dashboard.

  1. After you complete the initial signup process, you’ll be directed to a page that looks like this.

The following are the information needed for verification.

  • License Number

Enter your license number here. This could be your plumber’s license, roofer’s license, or any other relevant credential you hold. Once entered, you’ll be prompted to verify your license.

  • Proof of Insurance

Upload a PDF file to show proof of insurance. The file should contain current documents of general liability insurance for the practice showing the amount, expiration date, and the policy must satisfy the minimum insurance amount specified by occupation. 

  • Background Check

This is going to take you to a separate platform where you will enter the emails of all of your field workers and for every person that works at your company that is going into customer homes. Again, this doesn’t have to be Like CSRs or people that are just in the office. This is customer facing workers.

  •  Customer Reviews

You need at least three reviews for local service ads so make sure that you have three reviews on your Google business profile. If you don’t, I would highly recommend just reaching out to previous clients and calling them and saying, “Hey, it would mean a lot if you could write a five star review.” It’ll only take two minutes of your time. 

Make sure you have the link ready to send to their email. That’s a quick way to get three reviews off the bat if you don’t already have it. Most of the clients we work with have more than three reviews already, but if they don’t, just make sure you get those.

  • Budget

Set a flexible price between $500 and $2000 to get started. This will help you land your first few clients without going too low or too high.

  • Billing Information

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