If you’re tired of your Google Business Profile not showing up on the Google search results, you aren’t alone. You might feel tired of running around, trying to run your roofing business and feel overwhelmed by how much is required to optimize your GBP. Don’t throw in the towel just yet.
Imagine how you would feel if you knew how simple it was to optimize your GBP, and you could get it done in less than an hour. Well, we made this guide for you!
Here’s a step-by-step guide to optimize your Google Business Profile (GBP) for your roofing company, focusing on enhancing local search visibility and improving customer engagement:
1. Optimize Your Google Business Profile Information
- Business Name: Ensure your business name is accurately listed and consistent across all online platforms.
- Address: Verify that your address is correct and formatted properly to ensure consistency and improve local SEO.
- Service Areas: Clearly define all the areas you serve, focusing on your primary and secondary markets.
- Phone Number: Use a local phone number that matches your other online profiles to build trust with Google and customers.
- Business Hours: Keep your business hours updated, including any variations for holidays or emergencies.
- Website: Make sure the website link directs users to a relevant landing page, such as your homepage or a specific page detailing your roofing services.
2. Set Up Proper Service Categories
- Primary Category: Choose “Roofing Contractor” as your primary category to align with your main service offering.
- Additional Categories: Add other relevant categories, such as “Roof Repair,” “Roofing Supply Store,” “Skylight Contractor,” “Gutter Cleaning Service,” and “Siding Contractor” to cover the full range of services you provide.
3. Add Photos and Videos
- Professional Photos: Upload high-quality photos of your team, service vehicles, and office.
- On-the-Job Photos: Include images of your team working on roofing projects, showcasing different types of roofing materials and services like installations, repairs, and inspections. This helps potential customers see the breadth of your services and professionalism.
- Before and After Photos: Show examples of roofing projects before and after work to demonstrate the quality and effectiveness of your services.
- Videos: Add short videos that explain your roofing process, showcase customer testimonials, or provide tips on roof maintenance and care.
4. Manage Reviews
- Request Reviews: Encourage satisfied customers to leave reviews. Providing your technicians with lanyards featuring a QR code that links directly to your review page can make it easy for customers to provide feedback.
- Respond Quickly: Always respond to new reviews promptly, thanking customers for their feedback and addressing any concerns professionally.
- Encourage Detailed Feedback: Ask customers to mention specific services, such as roof replacement or repair, in their reviews to help with keyword relevance.
5. Post Weekly Updates
- Content Ideas: Share updates about your services, tips for roof maintenance, seasonal offers, or company news. Highlight any certifications, new services, or case studies to keep your profile engaging.
- Keywords: Use relevant keywords related to roofing services in your posts to enhance visibility.
- Call to Action: Include a clear call to action in each post, such as “Contact Us Today,” “Schedule a Free Roof Inspection,” or “Get a Quote.”
6. Complete the Q&A Section
- Common Questions: Populate the Q&A section with frequently asked questions about your services, such as the types of roofs you install, your process, and pricing.
- Provide Comprehensive Answers: Offer detailed and helpful answers to each question to improve your profile’s relevance and assist potential customers in making informed decisions.
7. Add Social Profiles
- Link Social Media Accounts: Add links to all your active social media profiles, such as Facebook, Instagram, LinkedIn, and Twitter, to enhance your online presence and engage with your audience.
8. Monitor Insights and Performance
- Regularly Check Insights: Google provides insights on how customers find your business and interact with your profile. Use this data to adjust your strategy and improve engagement.
- Optimize Based on Data: If you notice certain posts or updates are performing well, consider creating more content in that style or on those topics.
9. Utilize Lanyards with QR Codes for Reviews
- Generate QR Codes: Use a QR code generator to create a code that links directly to your Google review page.
- Design Effective Lanyards: Ensure the lanyards are sturdy and prominently display the QR code, along with a friendly message encouraging customers to leave a review.
- Train Your Team: Educate your technicians on how to ask for reviews and show customers how to use the QR code, particularly after completing a roofing job.
10. Stay Updated and Engage with Customers
- Engage Regularly: Regularly check your GBP for new updates, reviews, or questions. Active engagement shows customers you are attentive and responsive, which can help build trust and enhance your online presence.
- Stay Informed: Keep up with any changes or new features on Google Business Profile to ensure you are utilizing all available tools to their fullest potential.
By following these steps, you can optimize your Google Business Profile for your roofing company, improving your chances of ranking higher in local searches like “roofing service near me” and attracting more customers.
If all of this sounds like too much, you might want to consider LocalSink, a digital marketing agency that helps roofing companies manage their Google Business Profile.
For Roofers Who Don’t Want to Wait…
If you’re a local home service business owner, chances are you’re spending your time doing good work and keeping things running. You may not have the time to spend working on your Google Business Profile, even though it’s extremely important.
Just look at what we did for Rock Solid Roofing, one of the top roofers in Portland & Vancouver, WA!
That’s why we started LocalSink, a digital marketing agency that manages Google Business Profiles for roofers just like you. We check all the boxes listed above, and more! So, if you’re a plumber who needs some extra help, feel free to contact us!
