If you’re tired of your Google Business Profile not showing up on the Google search results, you aren’t alone. You might feel tired of running around, trying to run your restoration business and feel overwhelmed by how much is required to optimize your GBP. Don’t throw in the towel just yet.
Imagine how you would feel if you knew how simple it was to optimize your GBP, and you could get it done in less than an hour. Well, we made this guide for you!
Here’s a step-by-step guide to optimize your Google Business Profile (GBP) for your restoration company, focusing on improving local search visibility and enhancing customer engagement:
1. Optimize Your Google Business Profile Information
- Business Name: Ensure your business name is listed accurately and consistently across all online platforms.
- Address: Verify that your address is correct and formatted properly. Consistency across the web helps with local SEO.
- Service Areas: Clearly define all the areas you serve, especially focusing on your primary market.
- Phone Number: Use a local phone number that matches other online profiles to build trust with both Google and customers.
- Business Hours: Keep your business hours updated, including any variations for holidays or emergencies. Since restoration work often requires immediate response, consider mentioning your 24/7 availability prominently.
- Website: Ensure the website link directs users to a relevant landing page, such as your homepage or a page detailing your restoration services.
2. Set Up Proper Service Categories
- Primary Category: Choose “Water Damage Restoration Service” as your primary category, as this is a common service many customers look for.
- Additional Categories: Add other relevant categories, such as “Fire Damage Restoration,” “Mold Remediation,” “Storm Damage Restoration,” “Sewage Cleanup,” “Asbestos Testing,” and “Home Renovation.” These should cover the full range of services you offer.
3. Add Photos and Videos
- Professional Photos: Upload high-quality photos of your team, service vehicles, and equipment.
- Action Shots: Include images of your team at work during restoration projects, showing your expertise in water damage, fire damage, mold remediation, and other restoration services.
- Before and After Photos: Show examples of projects before and after restoration work. This is a powerful way to demonstrate the quality and effectiveness of your services.
- Videos: Consider adding short videos that explain your restoration process, highlight customer testimonials, or provide tips on what to do after a disaster.
4. Manage Reviews
- Request Reviews: Encourage satisfied customers to leave reviews. Providing your technicians with lanyards featuring a QR code that links directly to your review page can make this process easy and convenient for customers.
- Respond Promptly: Always respond to new reviews quickly, thanking customers for their feedback and addressing any concerns professionally.
- Encourage Detailed Feedback: Ask customers to mention specific services, such as water damage or mold remediation, in their reviews to help with keyword relevance.
5. Post Weekly Updates
- Content Ideas: Share updates about your services, tips for property damage prevention and recovery, customer success stories, or information about special offers. Highlight any certifications, industry partnerships, or case studies to demonstrate your credibility and expertise.
- Keywords: Use relevant keywords related to restoration services in your posts to improve your profile’s visibility.
- Call to Action: Include a clear call to action in every post, such as “Contact Us Now,” “Get a Free Quote,” or “Learn More.”
6. Complete the Q&A Section
- Anticipate Common Questions: Populate the Q&A section with frequently asked questions about your services, such as the types of damage you handle, your response times, insurance support, and safety protocols.
- Provide Comprehensive Answers: Offer detailed and helpful answers to each question. This can improve your profile’s relevance and assist potential customers in making informed decisions.
7. Add Social Profiles
- Link Social Media Accounts: Add links to all your active social media profiles, such as Facebook, Instagram, LinkedIn, and Twitter, to enhance your online presence and engage with your audience.
8. Monitor Insights and Performance
- Regularly Check Insights: GBP provides insights on how customers find your business and interact with your profile. Use this data to adjust your strategy and improve engagement.
- Optimize Based on Data: If you notice certain posts or updates are performing well, consider creating more content in that style or on those topics.
9. Utilize Lanyards with QR Codes for Reviews
- Generate QR Codes: Use a QR code generator to create a code that links directly to your Google review page.
- Design Effective Lanyards: Ensure the lanyards are sturdy and prominently display the QR code, along with a friendly message encouraging customers to leave a review.
- Train Your Team: Educate your technicians on how to ask for reviews and show customers how to use the QR code, particularly after completing a successful restoration job.
10. Stay Updated and Engage with Customers
- Engage Regularly: Regularly check your GBP for new updates, reviews, or questions. Engaging actively with customers shows that you are attentive and responsive, which can help build trust and enhance your online presence.
- Stay Informed: Keep up with any changes or new features on Google Business Profile to ensure you are utilizing all available tools to their fullest potential.
By following these steps, you can optimize your Google Business Profile for your restoration company, improving your chances of ranking higher in local searches like “restoration service near me” and attracting more customers.
If all of this sounds like too much, you might want to consider LocalSink, a digital marketing agency that helps restoration companies manage their Google Business Profile.
For Restoration Companies Who Don’t Want to Wait…
If you’re a local home service business owner, chances are you’re spending your time doing good work and keeping things running. You may not have the time to spend working on your Google Business Profile, even though it’s extremely important.
Just look at what we did for ARS Restoration, one of the top water damage restoration companies in Portland & Vancouver, WA!
That’s why we started LocalSink, a digital marketing agency that manages Google Business Profiles for restoration companies just like you. We check all the boxes listed above, and more! So, if you’re a plumber who needs some extra help, feel free to contact us!
