If you’re tired of looking for a good marketing agency for your waterproofing business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!
We know how frustrating this can be, but don’t throw in the towel just yet.
Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!
Here’s what you should do to find an agency that will deliver real results:
1. Define Your Goals and Budget
- Start by getting clear on what you want from digital marketing. For a waterproofing company, this might mean increasing the number of service calls, boosting local visibility, or generating more leads for specific services like basement waterproofing or foundation repair.
- Decide on a budget for your marketing efforts. Knowing your budget will help you find agencies that can provide the services you need without exceeding what you’re willing to spend.
2. Look for Agencies with Relevant Experience
- Seek out an agency that has experience working with waterproofing companies or similar home service businesses. This ensures they understand your industry’s unique challenges and customer needs.
- Check their case studies, client testimonials, and reviews to see if they’ve successfully helped businesses like yours before. Look for evidence of their ability to generate leads and drive service calls.
3. Ask for Referrals from Your Network
- Reach out to other business owners you know, especially those in related trades. Personal recommendations can be invaluable and lead you to agencies that have proven results.
4. Evaluate Their Transparency and Communication
- Choose an agency that is transparent about its pricing, services, and the results they expect to achieve. Avoid those that make vague promises without a clear plan.
- Pay attention to how they communicate during your initial conversations. A good agency should be clear, responsive, and willing to explain their strategies and answer all your questions.
5. Confirm Their Full-Service Capabilities
- Make sure the agency can handle all your digital marketing needs, such as Google Business Profile management, Google Ads Management, Google Local Services Ads Management, Local SEO, and more. It’s easier and more efficient to work with one agency that does it all.
- Ask them about their approach to each of these services and how they tailor their strategies specifically for waterproofing companies.
6. Request a Customized Proposal
- A reputable agency will provide a customized proposal based on your specific goals and needs. They should outline the strategies they recommend and the expected outcomes, focusing on making your phone ring and generating leads.
7. Check Their Reporting and Results
- Ensure the agency offers regular, detailed reports showing what they’re doing, the progress made, and your return on investment. You want to see clear evidence of their work and results.
- Ask them about the key performance indicators (KPIs) they track and how these align with your business objectives.
8. Review Contract Terms Carefully
- Be cautious of agencies that require long-term contracts without a clear way out. A good agency should offer flexibility and prove their worth through results, not by locking you into a lengthy commitment.
9. Start with a Small Project or Trial Period
- If possible, start with a smaller project or a trial period. This allows you to evaluate the agency’s performance and see if they’re a good fit for your business before committing to a longer partnership.
We hope this helps you find the right agency to grow your waterproofing company. Let us know how it goes!
Need Help With Digital Marketing for Your Waterproofing Company?
At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.
We’ll help your waterproofing company the same way we helped Rock Solid Waterproofing, one of the best basement waterproofing companies in Portland & Vancouver, WA.
If you are looking for an agency that checks all the boxes above, consider contacting us!
