If you’re tired of looking for a good marketing agency for your roofing business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!
We know how frustrating this can be, but don’t throw in the towel just yet.
Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!
Here’s what you should do to find an agency that will deliver real results:
1. Define Your Goals and Budget
- Start by getting clear on what you want from your digital marketing efforts. For a roofing company, this might include increasing phone calls, generating more leads for roof repairs or replacements, or boosting your online visibility in local search results.
- Decide on a budget for your marketing. Knowing how much you’re willing to invest will help you filter out agencies that don’t fit within your financial limits.
2. Look for Agencies with Roofing Experience
- Search for agencies that have experience working with roofing companies or similar home service businesses. This ensures they understand the specific challenges and customer needs in the roofing industry.
- Check out their case studies, client testimonials, and reviews to see if they’ve helped other roofing businesses successfully. Look for evidence of their ability to generate quality leads and drive more calls.
3. Ask for Referrals from Your Network
- Reach out to other business owners you know, especially those in the home services industry. Personal recommendations can lead you to agencies with a proven track record of delivering results.
4. Evaluate Their Transparency and Communication
- Choose an agency that is transparent about what they can do, how much it will cost, and the results you can expect. Be wary of those that make unrealistic promises without a clear strategy.
- Pay attention to how they communicate during your initial discussions. A good agency should be clear, responsive, and willing to explain their strategies and answer all your questions.
5. Ensure They Offer Full-Service Marketing
- Make sure the agency can handle all aspects of your digital marketing needs, including managing your Google Business Profile, Google Ads, Local Services Ads, SEO, social media, and more. It’s easier to work with a single agency that can cover all your marketing needs.
- Ask them about their approach to these services and how they tailor their strategies specifically for roofing companies.
6. Request a Customized Proposal
- A reputable agency will provide a proposal tailored to your business, outlining the strategies they recommend and the results they expect to achieve. They should focus on generating leads and making your phone ring.
7. Check Their Reporting and Results
- Ensure the agency offers regular, detailed reports that show what they’re doing, the progress made, and your return on investment. You want to see clear evidence of their efforts and results.
- Ask them about the key performance indicators (KPIs) they track and how these align with your business goals.
8. Review Contract Terms Carefully
- Be cautious of agencies that lock you into long-term contracts without a clear exit strategy. A good agency should offer flexibility and demonstrate their value through results, not binding commitments.
9. Start with a Small Project or Trial Period
- If possible, start with a smaller project or a trial period. This way, you can evaluate the agency’s performance and see if they’re a good fit for your business before committing to a longer-term partnership.
We hope this helps you find the right agency to grow your roofing company. Let us know if this helps!
Need Help With Digital Marketing for Your Roofing Company?
At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.
We’ll help your waterproofing company the same way we helped Rock Solid Roofing, one of the top roofers in Portland & Vancouver, WA.
If you are looking for an agency that checks all the boxes above, consider contacting us!
