If you’re tired of looking for a good marketing agency for your real estate business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!
We know how frustrating this can be, but don’t throw in the towel just yet.
Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!
Here’s what you should do to find an agency that delivers real results:
1. Define Your Goals and Budget
- Start by clearly outlining what you want from your digital marketing efforts. For a real estate brokerage, this might include generating more leads for listings, increasing brand awareness, or driving traffic to your website.
- Determine a budget for your marketing. Knowing how much you’re willing to invest will help you filter out agencies that don’t fit within your financial parameters.
2. Look for Agencies with Real Estate Experience
- Find an agency that has experience working with real estate companies or have a strong understanding of the real estate market. This ensures they know the unique challenges and opportunities in your industry.
- Review their case studies, client testimonials, and online reviews to see if they have successfully helped other brokerages or real estate agents. Look for evidence of their ability to generate quality leads and build brand visibility.
3. Ask for Referrals from Your Network
- Reach out to other real estate professionals or business owners you trust. Personal referrals can be incredibly valuable and often point you to agencies with a proven track record.
4. Evaluate Their Transparency and Communication
- Choose an agency that is transparent about its services, pricing, and the results they can realistically deliver. Avoid those that make grand promises without a clear plan or detailed explanations.
- Pay attention to how they communicate during your initial conversations. A good agency should be clear, responsive, and open to answering all your questions.
5. Ensure They Offer Comprehensive Services
- Make sure the agency can handle all your digital marketing needs, including Google Business Profile management, Google Ads Management, Google Local Services Ads Management, Local SEO, email marketing, and more. It’s best to work with an agency that can provide a holistic approach to your marketing strategy.
- Ask them about their approach to these services and how they tailor their strategies specifically for real estate brokerages.
6. Request a Customized Proposal
- A reputable agency will provide a proposal tailored to your specific needs and goals. They should outline the strategies they recommend and the expected outcomes, focusing on generating leads and building your brand in the real estate market.
7. Check Their Reporting and Results
- Make sure they offer regular, detailed reports showing what they’re doing, the progress made, and your return on investment. You want to see clear evidence of their efforts and the results they’re achieving.
- Ask about the key performance indicators (KPIs) they track and how these align with your business objectives.
8. Review Contract Terms Carefully
- Be cautious of agencies that require long-term contracts without a clear exit clause. A good agency should offer flexibility and prove their value through results, not long-term commitments.
9. Start with a Small Project or Trial Period
- If possible, start with a smaller project or trial period. This will allow you to evaluate the agency’s performance and ensure they’re a good fit for your business before committing to a longer partnership.
We hope this helps you find the right agency to grow your real estate brokerage. Let us know if this helps!
Need Help With Digital Marketing for Your Real Estate Company?
At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.
We’ll help your real the same way we helped Astra Realty, one of the best real estate companies in Wylie, TX.
If you are looking for an agency that checks all the boxes above, consider contacting us!
