If you’re tired of looking for a good marketing agency for your plumbing business, you aren’t alone. You might feel tired of running around, trying to run your business, not having the time to juggle the both the business and the digital marketing. At the same time, the marketing agencies you’ve hired aren’t making the darn phone ring!
We know how frustrating this can be, but don’t throw in the towel just yet.
Imagine how you would feel if you knew how simple it was to find an agency that meets your needs. Even better, you could find the right agency in less than an hour. Well, we made this guide for you!
Here’s a step-by-step approach to finding the right agency for your plumbing company:
1. Define Your Goals and Budget
- Clearly outline what you want to achieve with your digital marketing efforts. For a plumbing company, this might include increasing phone calls, getting more service requests, or boosting local visibility.
- Determine your budget. Knowing how much you’re willing to invest can help you find agencies that fit within your financial parameters.
2. Research Agencies with Proven Experience
- Look for an agency that specialize in digital marketing for local service businesses, particularly in plumbing or similar trades.
- Check their case studies, client testimonials, and reviews on platforms like Google, Yelp, or Clutch.co. This will give you an idea of their past performance and client satisfaction.
3. Ask for Referrals and Recommendations
- Reach out to your professional network or other business owners in your industry. Personal recommendations can be very valuable and often point you to agencies that have delivered results for others.
4. Evaluate Their Transparency and Communication
- Choose an agency that is upfront about its pricing, services, and the expected timeline for results. Avoid those that make unrealistic promises.
- During your initial consultation, pay attention to how they communicate. Are they clear, concise, and willing to explain their strategies? Transparency is key to a trustworthy partnership.
5. Inquire About Their Services and Expertise
- Ensure the agency can handle all your digital marketing needs, including Google Business Profile management, Google Ads Management, Google Local Services Ads Management, Local SEO, social media, and more.
- Ask them about their approach to each of these services and how they tailor their strategies to specific industries like plumbing.
6. Request a Customized Proposal
- A reputable agency will provide a proposal tailored to your business, detailing the strategies they recommend and the expected outcomes.
- They should explain how their efforts will directly contribute to making your phone ring and generating more leads.
7. Look for Transparency in Reporting and Results
- Ensure the agency offers regular, detailed reports that clearly show what they’re doing, the progress being made, and the return on investment (ROI).
- Ask how they measure success and what KPIs (Key Performance Indicators) they focus on for plumbing companies.
8. Check Their Contract Terms
- Be cautious of agencies that lock you into long-term contracts without a clear exit clause. A good agency should offer flexibility and be confident in their ability to deliver results, not force you into lengthy commitments. If possible, try to find an agency that doesn’t require a contract for plumbers.
9. Start Small with a Trial Period
- If possible, start with a smaller project or a trial period to gauge the agency’s performance before committing to a long-term partnership.
By following these steps, you can find a reliable digital marketing agency that focuses on delivering tangible results, like making your phone ring and increasing your customer base. The right agency will act as a partner, helping you grow your plumbing business while you focus on running it.
Need Help With Digital Marketing for Your Plumbing Company?
At LocalSink, we believe digital marketing should be an added benefit to your local home service business, and not add more problems to your plate. We do not use contracts with our clients, since we believe that if our services are good, you’ll stay! We track everything to make sure results are measured, and make sure that clients get regular face-to-face interaction with our team.
If you are looking for an agency that checks all the boxes above, consider contacting us!
