If you’re a waterproofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!
It’s so darn frustrating! The good news is that you aren’t alone.
Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!
Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your waterproofing company:
1. Optimize for “Waterproofing Service Near Me” Searches:
- Ensure proper category setup: Make sure your LSA and GBP are categorized as “Waterproofing Services” or similar relevant terms.
- Use strategic keywords in review replies: Incorporate phrases like “waterproofing service near me” naturally when replying to reviews to improve local SEO.
- Accurately define service areas: Include all relevant service areas and exclude places where you do not provide services.
2. Weekly GBP Updates:
- Post weekly updates: Highlight completed waterproofing jobs, customer testimonials, or tips on maintaining waterproofed basements.
- Use waterproofing-related keywords like “foundation waterproofing,” “basement leak repair,” or “crawlspace waterproofing” to increase relevance.
3. Reply to All Reviews:
- Respond to every review: Show appreciation for positive feedback and offer solutions for any complaints.
- Incorporate relevant service keywords in your replies to help with search rankings for terms like “waterproofing contractor” or “basement waterproofing.”
4. Add Plenty of Pictures:
- Upload new photos regularly showcasing:
- Before and after waterproofing jobs.
- Your team in action.
- Work trucks/vans with branding.
- Various waterproofing equipment used.
- Keep images updated weekly to ensure your profile stays fresh.
5. Lead Management:
- Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re handled to maintain good lead flow.
- Review lead statuses daily to ensure all leads are handled efficiently, signaling to Google that your business is responsive.
6. Insurance Verification:
- Check insurance status regularly: Ensure that your insurance details are always up-to-date. Set calendar reminders to review this every 30 days to avoid lapses.
7. Service Areas and Exclusion List:
- Ensure service areas are clearly marked: Add all areas you serve to the map and ensure excluded areas are correctly set up.
- Update service area boundaries as needed based on business expansion or changes.
8. Policy Manager Tab:
- Monitor weekly for violations: Check the “Policy Manager” tab regularly for any policy violations or issues that could disrupt your LSA performance.
9. Budget Management:
- Set to ‘Automated Bidding (maximize leads)’: This ensures Google maximizes the number of leads within your budget.
- Adjust budget weekly: Set your budget to three times the previous week’s spend to maximize lead volume without exceeding your financial plan.
10. Business Bio and Details:
- Select enticing business bio options like “100% financing” or “Free in-home estimate” to attract potential customers.
- Double-check phone number and website: Ensure that the correct phone number and website are listed on both LSA and GBP profiles.
11. Business Hours or Ad Schedule:
- Match business hours with availability: Ensure your business hours align with the times you can answer calls. If necessary, set a custom ad schedule so that ads only run when someone is available to take calls.
Regular Monitoring:
- Weekly Review Checklist:
- Post new GBP updates.
- Respond to all reviews.
- Add fresh pictures.
- Mark leads as completed or archived.
- Review insurance status to ensure it’s up to date.
- Update service areas and exclusions.
- Monitor the Policy Manager tab for any issues.
- Adjust the budget based on last week’s spending.
This step-by-step guide will help you keep your waterproofing company’s LSA and GBP optimized for maximum visibility and lead generation.
If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…
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