If you’re a roofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!
It’s so darn frustrating! The good news is that you aren’t alone.
Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!
Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your roofing company:
1. Optimize for “Roofer Near Me” Searches:
- Ensure proper category setup: Make sure your LSA and GBP are listed under “Roofing Services” or “Roofing Contractor.”
- Leverage keywords in review replies: Incorporate phrases like “roofer near me” naturally when responding to reviews to enhance local SEO.
- Accurately define service areas: Ensure that all relevant service areas are included and that unwanted areas are added to the exclusion list.
2. Weekly GBP Updates:
- Post updates weekly: Highlight recent roofing projects, customer success stories, promotions, or roofing tips.
- Use roofing-related keywords such as “roof replacement,” “skylight installation,” and “gutter services” to ensure your updates resonate with search queries.
3. Reply to All Reviews:
- Respond quickly to every review: Show appreciation for positive reviews and offer resolutions for negative ones.
- Include roofing-related terms in your replies to reinforce your relevance for search terms like “roof repair” or “roofing contractor.”
4. Add Plenty of Pictures:
- Regularly upload new photos showing:
- Before and after roofing projects.
- Your roofing team in action.
- Branded trucks and equipment.
- Completed skylight or gutter installations.
- Update photos weekly to keep your profile fresh and engaging.
5. Lead Management:
- Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re dealt with. This keeps your lead flow optimized and signals to Google that you are effectively managing them.
- Check and update lead statuses daily to ensure your account remains active and receives more leads.
6. Insurance Verification:
- Check insurance status regularly: Set reminders to verify your insurance details monthly to avoid any lapses that could result in suspension.
7. Service Areas and Exclusion List:
- Ensure service areas are properly set: Highlight the areas where you provide roofing services and add excluded areas where you don’t.
- Review these settings regularly to ensure they’re up-to-date with your service offerings.
8. Policy Manager Tab:
- Monitor policy violations weekly: Check the “Policy Manager” tab for any violations or warnings that could affect your LSA status and address them promptly.
9. Budget Management:
- Set to ‘Automated Bidding (maximize leads)’: This bidding strategy will help Google generate more leads within your budget.
- Adjust budget weekly: Set your budget to three times your previous week’s spend to maximize leads without overspending.
10. Business Bio and Details:
- Highlight appealing services: Select business bio options such as “100% financing” or “Free in-home estimate” to attract more customers.
- Double-check phone number and website: Make sure the correct phone number and website are listed in both your LSA and GBP profiles to avoid any potential customer drop-offs.
11. Business Hours or Ad Schedule:
- Align your business hours with availability: Ensure your listed business hours match the times you have someone answering the phone.
- Alternatively, set a custom ad schedule so that your ads only run during hours when you can respond promptly to calls.
Regular Monitoring:
- Weekly Review Checklist:
- Post new GBP updates.
- Respond to all reviews.
- Upload fresh pictures.
- Mark leads as completed or archived.
- Review insurance status.
- Update service areas and exclusions.
- Monitor the Policy Manager tab for any issues.
- Adjust the budget based on last week’s spending.
This process will help ensure your roofing company’s LSA and GBP are fully optimized to generate the maximum amount of leads and boost your visibility in search results.
If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…
Tired of Waiting for Local Services Ads Results for Your Roofing Company?
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