If you’re an electrical company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!
It’s so darn frustrating! The good news is that you aren’t alone.
Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!
Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your electrical company:
1. Optimize for “Electrician Near Me” Searches:
- Ensure proper category setup: Your LSA and GBP should be categorized as “Electrical Services” or a similar relevant category.
- Optimize keywords in reviews and replies: Use phrases like “electrician near me” naturally in review responses to strengthen your local SEO.
- Update service areas: Ensure your service areas are accurately listed, and exclude areas where you don’t provide services to avoid irrelevant leads.
2. Weekly GBP Updates:
- Post weekly updates: Share recent electrical projects, team updates, safety tips, or promotions.
- Use industry-related keywords in your posts, such as “electrical panel upgrades,” “EV charger installations,” and “emergency electrical services.”
3. Respond to All Reviews:
- Reply to all reviews promptly: Keep responses professional and personable. For negative reviews, provide resolutions.
- Include relevant service keywords in replies, which may help in ranking higher in local searches.
4. Add Plenty of Pictures:
- Upload images regularly showcasing:
- Electrical projects (e.g., panel upgrades, wiring work)
- Your team on-site
- Work trucks/vans with branding
- Update photos often to keep your profile engaging.
5. Lead Management:
- Clear the “New,” “Active,” and “Booked” tabs: Mark leads as “completed” or “archived” immediately once they’ve been handled. This improves your lead flow and signals to Google that you manage your leads effectively.
- Daily lead review: Have a dedicated person or set up reminders to clear leads as they are handled.
6. Insurance Verification:
- Regularly check insurance status: Ensure insurance details are always up-to-date to avoid account suspension. Set up periodic reminders to review this, such as every 30 days.
7. Service Areas and Exclusion List:
- Ensure your service areas are outlined in blue: Add all service areas clearly on the map.
- Set up exclusions: Mark areas where you don’t provide services to avoid unwanted leads.
8. Policy Manager Tab:
- Monitor for violations: Check the “Policy Manager” tab weekly for any violations that could freeze or suspend your LSA account.
9. Budget Management:
- Set to ‘Automated Bidding (maximize leads)’: This helps Google optimize the number of leads for your budget.
- Adjust the budget weekly: Each week, set your budget to three times the prior week’s spend to ensure you’re maximizing your leads while staying within budget.
10. Business Bio and Details:
- Select enticing options such as “100% financing” or “Free in-home estimate” to attract more potential customers.
- Verify correct contact information: Double-check that your phone number and website are correctly listed to ensure customers can easily reach you.
11. Business Hours or Ad Schedule:
- Align hours with phone availability: Make sure your business hours match the times you have someone available to answer the phone. If needed, set up a custom ad schedule to run ads only during hours when you have staff ready to take calls.
Regular Monitoring:
- Weekly Review Checklist:
- Post GBP updates.
- Respond to reviews.
- Add fresh pictures.
- Mark leads as completed/archived.
- Check insurance status.
- Review and update service areas.
- Monitor the Policy Manager tab for violations.
- Adjust budget based on prior week’s spend.
This system keeps your electrical company’s LSA and GBP optimized for better visibility and lead generation.
If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…
Tired of Waiting for Local Services Ads Results for Your Electrical Company?
We can help! LocalSink is a digital marketing agency for electricians like you!
In fact, we’ll do the same thing we did for Skipjack Electrical, the best plumber in Edgewater, MD!
We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!
