Optimizing the services section of your Google Business Profile is a must for home service businesses. Adding detailed and relevant services not only improves your local SEO but also helps potential customers see exactly what you offer. Here’s a step-by-step guide to get it done right:
1. Start with Your Business Categories
Log into your Google Business Profile and check your existing categories. You can add up to nine categories, so ensure they are relevant to your business. For example, a plumbing business might include:
- Plumber (primary category)
- Bathroom Remodeler
- Drilling Contractor
If your services span multiple areas, these additional categories help cover a broader range of search queries.
2. Add Specific Services Under Each Category
Google allows you to add subcategories or services under each main category. For example, under “Plumber,” you might include:
- Drain Cleaning
- Water Heater Installation
- Leak Detection
Use tools like GMB Everywhere to explore recommended categories and services based on your business type. Only add services that you actually provide to avoid misleading potential customers.
3. Customize Services as Needed
If Google’s suggested services don’t fully capture what you offer, you can create custom services. Here’s how:
- Go to the Services section in your profile.
- Click Add More Services.
- Enter a custom service name and save it.
Custom services allow you to highlight niche offerings or specialized work that may not fit into standard categories.
4. Add Descriptions for Services
For each service, include a brief and clear description. Use keywords naturally to enhance SEO while ensuring the text is helpful for customers. For instance:
- Drain Cleaning: Expert drain cleaning services to keep your plumbing system flowing smoothly.
5. Review and Update Regularly
As your business grows or changes, revisit your services to ensure they reflect everything you offer. Regular updates signal to Google and customers that your business is active and relevant.
Adding detailed services to your Google Business Profile helps Google better understand what you offer and makes it easier for customers to find you when they search for specific services.
