If you’re a real estate company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your real estate company, including specific adjustments for the unique elements like headshots:

1. Optimize for “Real Estate Service Near Me” Searches:

• Ensure proper category setup: Your LSA and GBP should be categorized under “Real Estate Agents” or similar relevant categories.
• Include keywords in review replies: When responding to reviews, naturally include phrases like “real estate agent near me” to help boost your local SEO.
• Accurate service areas: Clearly define the areas where you provide real estate services, and make sure to exclude areas where you don’t work to avoid irrelevant leads.

2. Weekly GBP Updates:

• Post weekly updates: Highlight recent property sales, new listings, market trends, or client testimonials.
• Use real estate-related keywords such as “home buying,” “property sale,” or “luxury real estate” to improve local relevance.

3. Reply to All Reviews:

• Respond to every review: Express gratitude for positive reviews and provide helpful responses to any concerns raised in negative ones.
• Use service-related keywords in your replies to help your profile appear in local searches related to real estate.

4. Adding Headshots and Photos:

• Add headshots to the LSA dashboard: For real estate LSAs, professional headshots are required. Make sure all agents have their headshots uploaded with high-quality images.
• Team photos: In addition to headshots, add team photos to your GBP showing your agents in action.
• Property images: Regularly upload pictures of completed sales, new property listings, and other property-related visuals to your GBP.

5. Lead Management:

• Clear the “New,” “Active,” and “Booked” tabs regularly: Mark leads as “completed” or “archived” as soon as they’ve been addressed. This ensures smooth lead flow.
• Review leads daily to maintain a clean lead pipeline and encourage Google to send you more inquiries.

6. Insurance Verification:

• Check insurance status regularly: Make sure your insurance details are up-to-date to avoid any disruptions in your LSA performance. Set calendar reminders to check insurance every 30 days.

7. Service Areas and Exclusion List:

• Outline service areas: Clearly mark all the areas where you offer real estate services, including specific neighborhoods, cities, or regions.
• Exclude irrelevant areas where you don’t work to avoid attracting unqualified leads.

8. Policy Manager Tab:

• Monitor for policy violations: Check the “Policy Manager” tab on a weekly basis to ensure there are no issues or violations that could result in your account being suspended.

9. Budget Management:

• Set to ‘Automated Bidding (maximize leads)’: This allows Google to optimize your ad spend to maximize the number of leads.
• Adjust budget weekly: Set the budget to three times the previous week’s spend to ensure you’re maximizing lead flow without overspending.

10. Business Bio and Details:

• Select enticing bio options like “Free consultation” or “100% financing” to make your profile stand out.
• Ensure correct phone number and website are listed in both your LSA and GBP profiles to avoid missed inquiries.

11. Business Hours or Ad Schedule:

• Align business hours with phone answering availability: Ensure that the hours listed reflect when you or your team can answer calls. If necessary, set a custom ad schedule that aligns with your availability to respond to leads.

Regular Monitoring:

• Weekly Review Checklist:
  • Post GBP updates (new listings, client stories).
  • Respond to all reviews.
  • Ensure all headshots are high-quality and updated.
  • Upload fresh property photos.
  • Mark leads as completed or archived.
  • Review insurance status.
  • Update service areas and exclusions as needed.
  • Monitor the Policy Manager tab for violations.
  • Adjust budget based on the previous week’s spend.

This guide will help ensure that your real estate company’s LSA and GBP are fully optimized for visibility, credibility, and lead generation while keeping all relevant elements up to date.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Real Estate Company?

We can help! LocalSink is a digital marketing agency for real estate companies like you!

In fact, we’ll do the same thing we did for Astra Realty, the best real estate company in Mckinney, TX!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

If you’re an electrical company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your electrical company:

1. Optimize for “Electrician Near Me” Searches:

• Ensure proper category setup: Your LSA and GBP should be categorized as “Electrical Services” or a similar relevant category.
• Optimize keywords in reviews and replies: Use phrases like “electrician near me” naturally in review responses to strengthen your local SEO.
• Update service areas: Ensure your service areas are accurately listed, and exclude areas where you don’t provide services to avoid irrelevant leads.

2. Weekly GBP Updates:

• Post weekly updates: Share recent electrical projects, team updates, safety tips, or promotions.
• Use industry-related keywords in your posts, such as “electrical panel upgrades,” “EV charger installations,” and “emergency electrical services.”

3. Respond to All Reviews:

• Reply to all reviews promptly: Keep responses professional and personable. For negative reviews, provide resolutions.
• Include relevant service keywords in replies, which may help in ranking higher in local searches.

4. Add Plenty of Pictures:

• Upload images regularly showcasing:
  • Electrical projects (e.g., panel upgrades, wiring work)
  • Your team on-site
  • Work trucks/vans with branding
• Update photos often to keep your profile engaging.

5. Lead Management:

• Clear the “New,” “Active,” and “Booked” tabs: Mark leads as “completed” or “archived” immediately once they’ve been handled. This improves your lead flow and signals to Google that you manage your leads effectively.
• Daily lead review: Have a dedicated person or set up reminders to clear leads as they are handled.

6. Insurance Verification:

• Regularly check insurance status: Ensure insurance details are always up-to-date to avoid account suspension. Set up periodic reminders to review this, such as every 30 days.

7. Service Areas and Exclusion List:

• Ensure your service areas are outlined in blue: Add all service areas clearly on the map.
• Set up exclusions: Mark areas where you don’t provide services to avoid unwanted leads.

8. Policy Manager Tab:

• Monitor for violations: Check the “Policy Manager” tab weekly for any violations that could freeze or suspend your LSA account.

9. Budget Management:

• Set to ‘Automated Bidding (maximize leads)’: This helps Google optimize the number of leads for your budget.
• Adjust the budget weekly: Each week, set your budget to three times the prior week’s spend to ensure you’re maximizing your leads while staying within budget.

10. Business Bio and Details:

• Select enticing options such as “100% financing” or “Free in-home estimate” to attract more potential customers.
• Verify correct contact information: Double-check that your phone number and website are correctly listed to ensure customers can easily reach you.

11. Business Hours or Ad Schedule:

• Align hours with phone availability: Make sure your business hours match the times you have someone available to answer the phone. If needed, set up a custom ad schedule to run ads only during hours when you have staff ready to take calls.

Regular Monitoring:

• Weekly Review Checklist:
  • Post GBP updates.
  • Respond to reviews.
  • Add fresh pictures.
  • Mark leads as completed/archived.
  • Check insurance status.
  • Review and update service areas.
  • Monitor the Policy Manager tab for violations.
  • Adjust budget based on prior week’s spend.

This system keeps your electrical company’s LSA and GBP optimized for better visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Electrical Company?

We can help! LocalSink is a digital marketing agency for electricians like you!

In fact, we’ll do the same thing we did for Skipjack Electrical, the best plumber in Edgewater, MD!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

If you’re a plumbing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide to help you manage your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your plumbing company:

1. Optimize for “Plumber Near Me” Searches:

• Ensure proper category setup: Make sure your LSA and GBP are categorized under “Plumbing.”
• Optimize keywords in reviews and replies: Use phrases like “plumber near me” when replying to reviews (but keep it natural).
• Keep service areas updated: Add your service areas clearly and exclude areas you don’t serve. This ensures your profile ranks for relevant locations.

2. Weekly GBP Updates:

• Post GBP updates once per week: Highlight recent jobs, team updates, promotions, or customer testimonials.
• Incorporate keywords: Include phrases like “plumbing repairs,” “emergency plumber,” or “water heater installation” to increase relevance.

3. Respond to All Reviews:

• Use a timely and positive tone: Reply to every review, whether it’s positive or negative. For negative reviews, offer a resolution.
• Show appreciation in positive reviews: Thank the reviewer and add a quick mention of your services to reinforce positive SEO impact.

4. Add Plenty of Pictures:

• Types of images to upload:
  • Completed jobs (before and after)
  • Team members working
  • Branded work trucks/vans
  • Office or workspace photos
• Update pictures regularly to keep the profile fresh.

5. Lead Management:

• Keep the “New,” “Active,” and “Booked” tabs clear: Mark leads as “completed” or “archived” as soon as they’re handled. This tells Google you’re efficiently managing leads, encouraging them to send more.
• Set reminders to review leads daily. Consider having a team member responsible for checking lead statuses.

6. Insurance Verification:

• Regularly check insurance status: Ensure someone on your team checks the insurance details to avoid expiration. Set calendar reminders to review this every 30 days.

7. Service Areas and Exclusion List:

• Highlight service areas in blue: Ensure all areas you cover are clearly defined.
• Add exclusions: Any areas you don’t serve should be added to the exclusion list to avoid getting irrelevant leads.

8. Policy Manager Tab:

• Check weekly for violations: Ensure someone reviews the “Policy Manager” tab regularly for any policy violations or issues that could result in account suspension.

9. Budget Management:

• Set to ‘Automated Bidding (maximize leads)’: This will help you get the most leads for your budget.
• Adjust weekly budget: Set the budget to three times what you spent in the previous week to avoid overspending but still maximize leads.

10. Business Bio and Details:

• Highlight enticing offers: Select options like “100% financing,” “Free in-home estimate,” or other attractive services that will stand out to potential customers.
• Verify phone number and website: Double-check that the correct phone number and website are listed to ensure customers can reach you easily.

11. Business Hours or Ad Schedule:

• Match hours to phone availability: Ensure your business hours align with when someone can answer the phone. If needed, adjust the ad schedule to custom hours where you have someone available to pick up calls.

Regular Monitoring:

• Weekly Review: Set up a checklist for weekly tasks:
  • GBP post updates
  • Review and reply to reviews
  • Upload new images
  • Check LSA lead statuses and manage accordingly
  • Review budget and spending
  • Check insurance and policy violations

This system ensures that your LSA and GBP remain active, optimized, and aligned with Google’s ranking algorithms.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Plumbing Company?

We can help! LocalSink is a digital marketing agency for plumbers like you!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!