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How to Find a Digital Marketing Agency for Your Roofing Company (and not get burned again)

Will Troup on September 26, 2024

Finding the right roofing marketing agency can be a challenge for roofing business owners. Whether you’re juggling the demands of your company or frustrated that previous roofing marketing companies haven’t generated leads, you’re not alone. The good news is, effective marketing for a roofing company doesn’t have to be complicated. In this guide, we’ll walk you through the process of selecting a top-tier agency that delivers real results—making your phone ring with quality leads.

Step-by-Step Guide to Optimize Your Google Business Profile (GBP) for Your Roofing Company

Will Troup on September 25, 2024

If you’re frustrated by your Google Business Profile (GBP) not appearing in local search results for your roofing business, you’re not alone. Managing a roofing company while trying to optimize your GBP can feel overwhelming. But don’t give up yet! With the right strategy and our roofing business profile template, you can optimize your profile in under an hour.

In this guide, we’ll walk you through GBP optimization for roofing, including how to craft an effective roofing business description that improves local visibility and attracts more customers.

How to DOUBLE Leads for Your Waterproofing Company in ONE WEEK With Google Local Services Ads

Will Troup on September 24, 2024

If you’re a waterproofing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your waterproofing company:

1. Optimize for “Waterproofing Service Near Me” Searches:

Ensure proper category setup: Make sure your LSA and GBP are categorized as “Waterproofing Services” or similar relevant terms.
Use strategic keywords in review replies: Incorporate phrases like “waterproofing service near me” naturally when replying to reviews to improve local SEO.
Accurately define service areas: Include all relevant service areas and exclude places where you do not provide services.

2. Weekly GBP Updates:

Post weekly updates: Highlight completed waterproofing jobs, customer testimonials, or tips on maintaining waterproofed basements.
Use waterproofing-related keywords like “foundation waterproofing,” “basement leak repair,” or “crawlspace waterproofing” to increase relevance.

3. Reply to All Reviews:

Respond to every review: Show appreciation for positive feedback and offer solutions for any complaints.
Incorporate relevant service keywords in your replies to help with search rankings for terms like “waterproofing contractor” or “basement waterproofing.”

4. Add Plenty of Pictures:

Upload new photos regularly showcasing:
- Before and after waterproofing jobs.
- Your team in action.
- Work trucks/vans with branding.
- Various waterproofing equipment used.
Keep images updated weekly to ensure your profile stays fresh.

5. Lead Management:

Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re handled to maintain good lead flow.
Review lead statuses daily to ensure all leads are handled efficiently, signaling to Google that your business is responsive.

6. Insurance Verification:

Check insurance status regularly: Ensure that your insurance details are always up-to-date. Set calendar reminders to review this every 30 days to avoid lapses.

7. Service Areas and Exclusion List:

Ensure service areas are clearly marked: Add all areas you serve to the map and ensure excluded areas are correctly set up.
Update service area boundaries as needed based on business expansion or changes.

8. Policy Manager Tab:

Monitor weekly for violations: Check the “Policy Manager” tab regularly for any policy violations or issues that could disrupt your LSA performance.

9. Budget Management:

Set to ‘Automated Bidding (maximize leads)’: This ensures Google maximizes the number of leads within your budget.
Adjust budget weekly: Set your budget to three times the previous week’s spend to maximize lead volume without exceeding your financial plan.

10. Business Bio and Details:

Select enticing business bio options like “100% financing” or “Free in-home estimate” to attract potential customers.
Double-check phone number and website: Ensure that the correct phone number and website are listed on both LSA and GBP profiles.

11. Business Hours or Ad Schedule:

Match business hours with availability: Ensure your business hours align with the times you can answer calls. If necessary, set a custom ad schedule so that ads only run when someone is available to take calls.

Regular Monitoring:

Weekly Review Checklist:
- Post new GBP updates.
- Respond to all reviews.
- Add fresh pictures.
- Mark leads as completed or archived.
- Review insurance status to ensure it’s up to date.
- Update service areas and exclusions.
- Monitor the Policy Manager tab for any issues.
- Adjust the budget based on last week’s spending.

This step-by-step guide will help you keep your waterproofing company’s LSA and GBP optimized for maximum visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Waterproofing Company?

We can help! LocalSink is a digital marketing agency for waterproofing contractors like you!

In fact, we’ll do the same thing we did for Rock Solid Waterproofing, the best basement waterproofing contractor in Portland, OR!

We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!

How to Find a Digital Marketing Agency for Your Real Estate Company (that actually understands your goals)

Will Troup on September 23, 2024

Are you struggling to find a reliable real estate marketing agency that truly understands your business? You’re not alone. Many real estate professionals feel overwhelmed balancing their business with ineffective digital marketing efforts from real estate marketing companies. But don’t worry—there’s a way to find an agency that delivers results. Whether you’re looking to increase leads or boost visibility, finding the right real estate digital marketing agency can be a game-changer for your business.

In this guide, we’ll walk you through the process of selecting an agency that helps you generate leads and grow your brand in the competitive real estate market.

Step-by-Step Guide to Optimize Your Google Business Profile (GBP) for Your Electrical Company

Will Troup on September 22, 2024

If your Google Business Profile (GBP) isn’t showing up in search results, you’re not alone. Many electricians struggle with the time and expertise needed to properly optimize their profiles. But with a solid electrician business profile template and strategic optimization, you can get your profile ranking higher and generating more service calls. In this guide, we’ll show you how to create an effective electrician business description and focus on GBP optimization for electricians to ensure your business stands out in local searches like “electrician near me.”

How to DOUBLE Leads for Your Real Estate Company in ONE WEEK With Google Local Services Ads

Will Troup on September 21, 2024

If you’re a real estate company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your real estate company, including specific adjustments for the unique elements like headshots:

1. Optimize for “Real Estate Service Near Me” Searches:

Ensure proper category setup: Your LSA and GBP should be categorized under “Real Estate Agents” or similar relevant categories.
Include keywords in review replies: When responding to reviews, naturally include phrases like “real estate agent near me” to help boost your local SEO.
Accurate service areas: Clearly define the areas where you provide real estate services, and make sure to exclude areas where you don’t work to avoid irrelevant leads.

2. Weekly GBP Updates:

Post weekly updates: Highlight recent property sales, new listings, market trends, or client testimonials.
Use real estate-related keywords such as “home buying,” “property sale,” or “luxury real estate” to improve local relevance.

3. Reply to All Reviews:

Respond to every review: Express gratitude for positive reviews and provide helpful responses to any concerns raised in negative ones.
Use service-related keywords in your replies to help your profile appear in local searches related to real estate.

4. Adding Headshots and Photos:

Add headshots to the LSA dashboard: For real estate LSAs, professional headshots are required. Make sure all agents have their headshots uploaded with high-quality images.
Team photos: In addition to headshots, add team photos to your GBP showing your agents in action.
Property images: Regularly upload pictures of completed sales, new property listings, and other property-related visuals to your GBP.

5. Lead Management:

Clear the “New,” “Active,” and “Booked” tabs regularly: Mark leads as “completed” or “archived” as soon as they’ve been addressed. This ensures smooth lead flow.
Review leads daily to maintain a clean lead pipeline and encourage Google to send you more inquiries.

6. Insurance Verification:

Check insurance status regularly: Make sure your insurance details are up-to-date to avoid any disruptions in your LSA performance. Set calendar reminders to check insurance every 30 days.

7. Service Areas and Exclusion List:

Outline service areas: Clearly mark all the areas where you offer real estate services, including specific neighborhoods, cities, or regions.
Exclude irrelevant areas where you don’t work to avoid attracting unqualified leads.

8. Policy Manager Tab:

Monitor for policy violations: Check the “Policy Manager” tab on a weekly basis to ensure there are no issues or violations that could result in your account being suspended.

9. Budget Management:

Set to ‘Automated Bidding (maximize leads)’: This allows Google to optimize your ad spend to maximize the number of leads.
Adjust budget weekly: Set the budget to three times the previous week’s spend to ensure you’re maximizing lead flow without overspending.

10. Business Bio and Details:

Select enticing bio options like “Free consultation” or “100% financing” to make your profile stand out.
Ensure correct phone number and website are listed in both your LSA and GBP profiles to avoid missed inquiries.

11. Business Hours or Ad Schedule:

Align business hours with phone answering availability: Ensure that the hours listed reflect when you or your team can answer calls. If necessary, set a custom ad schedule that aligns with your availability to respond to leads.

Regular Monitoring:

Weekly Review Checklist:
- Post GBP updates (new listings, client stories).
- Respond to all reviews.
- Ensure all headshots are high-quality and updated.
- Upload fresh property photos.
- Mark leads as completed or archived.
- Review insurance status.
- Update service areas and exclusions as needed.
- Monitor the Policy Manager tab for violations.
- Adjust budget based on the previous week’s spend.

This guide will help ensure that your real estate company’s LSA and GBP are fully optimized for visibility, credibility, and lead generation while keeping all relevant elements up to date.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Real Estate Company?

We can help! LocalSink is a digital marketing agency for real estate companies like you!

In fact, we’ll do the same thing we did for Astra Realty, the best real estate company in Mckinney, TX!

How to Find a Digital Marketing Agency for Your Waterproofing Company That Fits YOUR Needs

Will Troup on September 20, 2024

Finding a reliable marketing agency for your waterproofing company can be challenging, especially when you’re juggling day-to-day operations and struggling to find time for waterproofing marketing. If the agencies you’ve hired in the past haven’t made your phone ring, you’re not alone. The good news? It’s simpler than you think to find an agency that delivers real results.

In this guide, we’ll help you navigate the process of selecting a marketing agency that understands the unique challenges of your waterproofing business, helping you generate more leads and grow your customer base.

Step-by-Step Guide to Optimize Your Google Business Profile (GBP) for Your Plumbing Company

Will Troup on September 19, 2024

Struggling to get your Google Business Profile (GBP) to show up in search results for your plumbing business? You’re not alone. Many plumbers feel overwhelmed by the amount of work required to fully optimize their profiles. But don’t give up! With the right approach, you can boost your profile’s visibility and start attracting more local customers. In this guide, we’ll provide a step-by-step plumbing business profile template to help you succeed.

Whether you’re looking for a solid plumbing business description or tips on GBP optimization for plumbers, these strategies will help you rank higher in local searches like “plumber near me” and bring in more leads for your business.

How to DOUBLE Leads for Your Electrical Company in ONE WEEK With Google Local Services Ads

Will Troup on September 18, 2024

If you’re an electrical company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!

It’s so darn frustrating! The good news is that you aren’t alone.

Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!

Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your electrical company:

1. Optimize for “Electrician Near Me” Searches:

Ensure proper category setup: Your LSA and GBP should be categorized as “Electrical Services” or a similar relevant category.
Optimize keywords in reviews and replies: Use phrases like “electrician near me” naturally in review responses to strengthen your local SEO.
Update service areas: Ensure your service areas are accurately listed, and exclude areas where you don’t provide services to avoid irrelevant leads.

2. Weekly GBP Updates:

Post weekly updates: Share recent electrical projects, team updates, safety tips, or promotions.
Use industry-related keywords in your posts, such as “electrical panel upgrades,” “EV charger installations,” and “emergency electrical services.”

3. Respond to All Reviews:

Reply to all reviews promptly: Keep responses professional and personable. For negative reviews, provide resolutions.
Include relevant service keywords in replies, which may help in ranking higher in local searches.

4. Add Plenty of Pictures:

Upload images regularly showcasing:
- Electrical projects (e.g., panel upgrades, wiring work)
- Your team on-site
- Work trucks/vans with branding
Update photos often to keep your profile engaging.

5. Lead Management:

Clear the “New,” “Active,” and “Booked” tabs: Mark leads as “completed” or “archived” immediately once they’ve been handled. This improves your lead flow and signals to Google that you manage your leads effectively.
Daily lead review: Have a dedicated person or set up reminders to clear leads as they are handled.

6. Insurance Verification:

Regularly check insurance status: Ensure insurance details are always up-to-date to avoid account suspension. Set up periodic reminders to review this, such as every 30 days.

7. Service Areas and Exclusion List:

Ensure your service areas are outlined in blue: Add all service areas clearly on the map.
Set up exclusions: Mark areas where you don’t provide services to avoid unwanted leads.

8. Policy Manager Tab:

Monitor for violations: Check the “Policy Manager” tab weekly for any violations that could freeze or suspend your LSA account.

9. Budget Management:

Set to ‘Automated Bidding (maximize leads)’: This helps Google optimize the number of leads for your budget.
Adjust the budget weekly: Each week, set your budget to three times the prior week’s spend to ensure you’re maximizing your leads while staying within budget.

10. Business Bio and Details:

Select enticing options such as “100% financing” or “Free in-home estimate” to attract more potential customers.
Verify correct contact information: Double-check that your phone number and website are correctly listed to ensure customers can easily reach you.

11. Business Hours or Ad Schedule:

Align hours with phone availability: Make sure your business hours match the times you have someone available to answer the phone. If needed, set up a custom ad schedule to run ads only during hours when you have staff ready to take calls.

Regular Monitoring:

Weekly Review Checklist:
- Post GBP updates.
- Respond to reviews.
- Add fresh pictures.
- Mark leads as completed/archived.
- Check insurance status.
- Review and update service areas.
- Monitor the Policy Manager tab for violations.
- Adjust budget based on prior week’s spend.

This system keeps your electrical company’s LSA and GBP optimized for better visibility and lead generation.

If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…

Tired of Waiting for Local Services Ads Results for Your Electrical Company?

We can help! LocalSink is a digital marketing agency for electricians like you!

In fact, we’ll do the same thing we did for Skipjack Electrical, the best plumber in Edgewater, MD!

How to Find a Digital Marketing Agency for Your Restoration Company (and not lose a ton of money in the process)

Will Troup on September 17, 2024

Are you struggling to find a reliable restoration digital marketing agency that truly understands your business? Many restoration company owners feel overwhelmed trying to balance day-to-day operations with internet marketing for restoration companies. Worse yet, some agencies fail to bring in the leads needed to grow your business. But don’t give up! Effective online marketing for restoration companies is within reach.

In this guide, we’ll show you how to choose a marketing agency that delivers real results—helping you increase service calls and grow your restoration business.

1. Optimize for “Waterproofing Service Near Me” Searches:

2. Weekly GBP Updates:

3. Reply to All Reviews:

4. Add Plenty of Pictures:

5. Lead Management:

6. Insurance Verification:

7. Service Areas and Exclusion List:

8. Policy Manager Tab:

9. Budget Management:

10. Business Bio and Details:

11. Business Hours or Ad Schedule:

Regular Monitoring:

Tired of Waiting for Local Services Ads Results for Your Waterproofing Company?

1. Optimize for “Real Estate Service Near Me” Searches:

2. Weekly GBP Updates:

3. Reply to All Reviews:

4. Adding Headshots and Photos:

5. Lead Management:

6. Insurance Verification:

7. Service Areas and Exclusion List:

8. Policy Manager Tab:

9. Budget Management:

10. Business Bio and Details:

11. Business Hours or Ad Schedule:

Regular Monitoring:

Tired of Waiting for Local Services Ads Results for Your Real Estate Company?

1. Optimize for “Electrician Near Me” Searches:

2. Weekly GBP Updates:

3. Respond to All Reviews:

4. Add Plenty of Pictures:

5. Lead Management:

6. Insurance Verification:

7. Service Areas and Exclusion List:

8. Policy Manager Tab:

9. Budget Management:

10. Business Bio and Details:

11. Business Hours or Ad Schedule:

Regular Monitoring:

Tired of Waiting for Local Services Ads Results for Your Electrical Company?

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