How to Change the Phone Number on Your Google Local Services Ads Account And Speed Up Onboarding Process

Managing your online presence effectively is crucial for attracting and converting potential customers. Google Local Services Ads (LSA) are a powerful tool for local businesses to showcase their services directly to consumers searching for them. However, there might be instances where you need to change the phone number associated with your LSA account or expedite the onboarding process. This comprehensive guide will walk you through the steps to change your phone number on your Google Local Services Ads account and provide tips to speed up the onboarding process, ensuring your business remains accessible and competitive.

Why Changing Your Phone Number Matters

Your business phone number is often the first point of contact for potential customers. Ensuring that this number is accurate and consistently tracked is vital for maintaining trust and capturing valuable leads. Whether you’re rebranding, switching service providers, or optimizing your call tracking strategies, updating your phone number in your Google Local Services Ads account is essential for seamless customer interactions and accurate performance metrics.

Benefits of Updating Your Phone Number

• Accurate Lead Tracking: Ensures that all incoming calls are correctly attributed to your marketing efforts, providing reliable data for performance analysis.
• Improved Customer Experience: Prevents missed or misdirected calls, enhancing customer satisfaction and trust.
• Seamless Marketing Integration: Maintains consistency across all marketing channels, supporting cohesive branding and communication strategies.
• Enhanced Security: Reduces the risk of unauthorized access by updating contact information promptly.

Step-by-Step Guide to Changing the Phone Number on Your Google Local Services Ads Account

Changing the phone number on your Google LSA account involves accessing your account settings and updating the relevant information. Follow these detailed steps to ensure a smooth transition.

Step 1: Sign In to Your Google Local Services Ads Account

1. Access Google Local Services Ads:
   • Open your web browser and navigate to Google Local Services Ads.
   • Click on the Sign In button located at the top-right corner of the page.
2. Enter Credentials:
   • Input your Google account email and password associated with your LSA account.
   • Click Sign In to access your dashboard.

Step 2: Navigate to Account Settings

1. Access Account Menu:
   • Once logged in, locate the Three-Line Menu (≡) in the top-left corner of the dashboard.
   • Click on it to open the navigation menu.
2. Select Settings:
   • From the dropdown, select Settings to access your account configuration options.

Step 3: Update Your Phone Number

1. Find Contact Information:
   • In the Settings menu, locate the Contact Information section.
   • Here, you will see the current phone number associated with your LSA account.
2. Edit Phone Number:
   • Click on the Edit icon (usually represented by a pencil) next to the phone number.
   • Enter your new phone number in the designated field.
   • Ensure the phone number is entered in the correct format to avoid any discrepancies.
3. Save Changes:
   • After updating the phone number, click Save to apply the changes.
   • Google may prompt you to verify the new number to ensure its validity.

Step 4: Verify Your New Phone Number

1. Receive Verification Code:
   • Google will send a verification code to the new phone number you provided.
   • Enter this code in the verification field to confirm the update.
2. Complete Verification:
   • Click Verify to finalize the phone number change.
   • Once verified, the new phone number will be active on your LSA account.

Speeding Up Onboarding and Resolving Issues

Efficient onboarding and prompt resolution of issues are essential for maximizing the effectiveness of your Google Local Services Ads. Here’s how to expedite the process and ensure smooth operations.

Step 1: Utilize the Dedicated LSA Support Hotline

Google provides a dedicated support hotline for Local Services Ads users, offering assistance with account setup, verification, insurance, licenses, and more.

1. Access the Support Number:
   • From your LSA dashboard, click on the Three-Line Menu (≡) in the top-left corner.
   • Scroll down to find the Need Help? Call Us section.
   • The support number is 1-844-263-9884.
2. Prepare Necessary Information:
   • Customer ID: Have your Google Local Services Ads customer ID ready. This helps the support team locate your account quickly.
   • Associated Email: Use the admin email associated with your LSA account for verification purposes.
3. Contact Support:
   • Call the support number and follow the automated prompts.
   • Select the appropriate option for your needs (e.g., account setup, phone number change).
   • Provide the required information to connect with a support representative.

Step 2: Expedite Verification Processes

Verification processes can sometimes delay the activation of your LSA account. Here’s how to speed things up:

1. Submit Complete Documentation:
   • Ensure that all required documents, such as business licenses and insurance certificates, are submitted accurately and completely.
   • Double-check for any errors or missing information before submission.
2. Follow Up with Support:
   • After submitting your documents, contact the support hotline to inquire about the status of your verification.
   • Politely request expedited processing if possible, explaining any urgent needs.
3. Monitor Email Communications:
   • Regularly check your email for any requests for additional information from Google.
   • Respond promptly to any such requests to avoid further delays.

Step 3: Maintain Clear Communication

Effective communication with your support representatives can significantly reduce onboarding time and resolve issues swiftly.

1. Be Clear and Concise:
   • Clearly explain the issue or request when speaking with support.
   • Provide all necessary details without unnecessary information.
2. Ask Specific Questions:
   • Inquire about the status of your account, expected timelines, and any additional steps you need to take.
   • Seek clarification on any instructions or feedback provided by the support team.
3. Document Interactions:
   • Keep a record of your support interactions, including dates, times, and the names of representatives you spoke with.
   • This information can be useful for future reference or if you need to escalate an issue.

Best Practices for Managing Your Google Local Services Ads Account

Implementing best practices ensures that your Google Local Services Ads account remains effective, secure, and aligned with your business goals.

Define Clear Roles and Responsibilities

• Assess Team Needs: Determine who in your team needs access to the LSA account and what level of permissions they require.
• Assign Appropriate Roles: Use the Delegate Access feature to assign roles such as Manager or Administrator based on responsibilities.

Maintain Accurate Contact Information

• Regular Updates: Periodically review and update your contact information to ensure it remains current and accurate.
• Consistent Communication: Ensure that all team members have access to the updated contact details for seamless coordination.

Optimize Your LSA Profile

• Complete Your Profile: Ensure that your Google Business Profile is fully completed with accurate information, high-quality images, and detailed service descriptions.
• Encourage Reviews: Prompt satisfied customers to leave positive reviews, enhancing your profile’s credibility and attractiveness.

Monitor Performance Metrics

• Track Call Data: Use CallRail or similar call tracking tools to monitor incoming calls and analyze their sources.
• Adjust Campaigns: Based on performance data, adjust your Google Ads campaigns to focus on high-performing keywords and strategies.

Ensure Compliance with Google Policies

• Adhere to Guidelines: Familiarize yourself with Google’s policies for Local Services Ads to ensure compliance and avoid account suspension.
• Regular Audits: Conduct regular audits of your LSA account to identify and rectify any compliance issues.

Common Mistakes to Avoid

Avoiding common pitfalls can help maintain the integrity and effectiveness of your Google Local Services Ads account.

Providing Inaccurate Information

• Impact: Inaccurate phone numbers or business details can lead to missed calls and loss of trust among potential customers.
• Solution: Double-check all information before submitting changes and regularly update your contact details.

Neglecting Follow-Up

• Impact: Failing to follow up on verification processes or support requests can delay account activation and hinder your advertising efforts.
• Solution: Stay proactive by regularly checking the status of your account and maintaining open communication with support representatives.

Ignoring Performance Data

• Impact: Overlooking call tracking data can result in ineffective marketing strategies and wasted advertising spend.
• Solution: Regularly review and analyze performance metrics to make informed decisions and optimize your campaigns.

Overcomplicating Account Settings

• Impact: Overcomplicating settings can lead to confusion, mismanagement, and potential compliance issues.
• Solution: Keep your account settings straightforward and aligned with your business needs, avoiding unnecessary configurations.

Failing to Utilize Support Resources

• Impact: Not leveraging the available support resources can leave you struggling to resolve issues independently, leading to prolonged downtime.
• Solution: Utilize Google’s dedicated support hotline and resources to address any challenges promptly and effectively.

Frequently Asked Questions

Can I Change My Phone Number Without Contacting Support?

Yes, you can change your phone number directly through the Google Local Services Ads dashboard by navigating to Settings > Contact Information and updating your phone number. However, if you encounter issues or need assistance, contacting support can help expedite the process.

How Long Does It Take to Change the Phone Number on LSA?

Changing your phone number on Google Local Services Ads typically takes a few minutes to update. However, verification processes may take longer, especially if you need to contact support to expedite onboarding.

What Should I Do If My New Phone Number Isn’t Updating?

If your new phone number isn’t updating after following the steps, try the following:

• Clear Cache: Clear your browser cache and attempt the update again.
• Verify Details: Ensure that the phone number is entered correctly and follows the required format.
• Contact Support: Reach out to the LSA support hotline for assistance in resolving the issue.

Can I Have Multiple Phone Numbers on My LSA Account?

Yes, you can manage multiple phone numbers on your Google Local Services Ads account. Utilize call tracking tools like CallRail to assign unique tracking numbers to different marketing campaigns or locations for accurate call attribution.

How Do I Ensure Compliance with Google’s Phone Number Policies?

To ensure compliance:

• Use Verified Numbers: Only use phone numbers that are verified and associated with your business.
• Avoid Tracking Number Misuse: Ensure that tracking numbers are correctly routed to your business phone lines to prevent policy violations.
• Regularly Review Policies: Stay updated with Google’s policies for Local Services Ads to ensure ongoing compliance.

Maximizing the Impact of Changing Your Phone Number and Speeding Up Onboarding

To fully leverage the benefits of updating your phone number and expediting the onboarding process, integrate these strategies into your broader marketing and operational plans.

Align with Your Marketing Goals

• Define Objectives: Clearly outline what you aim to achieve by updating your phone number and speeding up onboarding, such as increasing lead generation or improving customer service.
• Tailor Communication: Ensure that all marketing materials reflect the updated phone number to maintain consistency and avoid confusion.

Use Data to Optimize Strategies

• Analyze Call Data: Utilize call tracking tools to monitor the impact of the phone number change on your lead generation and campaign performance.
• Refine Campaigns: Adjust your Google Ads campaigns based on the insights gained from call data to enhance effectiveness and ROI.

Integrate with Other Marketing Tools

• Connect with CRM Systems: Integrate your updated phone number with your Customer Relationship Management (CRM) system to streamline lead management and follow-up processes.
• Leverage Email Marketing: Update your contact information in your email marketing campaigns to ensure seamless communication with your audience.

Leverage Advanced Call Tracking Features

• Dynamic Number Insertion (DNI): Use DNI to display unique phone numbers to visitors from different traffic sources, enhancing call attribution and tracking accuracy.
• Call Recording and Transcription: Utilize call recording and transcription features to gain deeper insights into customer interactions and improve service quality.

Foster Team Collaboration

• Share Insights: Regularly share call tracking insights with your team to inform product development, customer service improvements, and marketing strategies.
• Encourage Review Responses: Assign team members to respond to customer reviews and feedback, enhancing engagement and satisfaction.

Enhance Customer Experience

• Prompt Lead Follow-Up: Ensure that calls are promptly attended to, increasing the likelihood of converting leads into customers.
• Personalize Interactions: Use call data to tailor customer interactions, addressing their specific needs and preferences effectively.

Conclusion

Changing the phone number on your Google Local Services Ads account and speeding up the onboarding process are strategic actions that can significantly enhance your business’s accessibility, credibility, and marketing effectiveness. By following the step-by-step guide outlined in this post, you can ensure that your phone number updates are handled smoothly and that your onboarding process is expedited efficiently. Implementing best practices for account management and leveraging support resources will help you maintain a robust and responsive online presence, ultimately driving business growth and success in the competitive digital marketplace.