If you’re a pest control company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!
It’s so darn frustrating! The good news is that you aren’t alone.
Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!
Here’s a step-by-step guide for managing your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your pest control company:
1. Optimize for “Pest Control Near Me” Searches:
- Ensure proper category setup: Your LSA and GBP should be categorized under “Pest Control Services.”
- Use relevant keywords in review replies: Naturally include phrases like “pest control near me” in review responses to boost local SEO.
- Define service areas: Accurately list the service areas you cover and exclude any areas where you don’t provide pest control services.
2. Weekly GBP Updates:
- Post updates weekly: Share tips on seasonal pest prevention, recent projects, or customer testimonials. Highlight common pest control services like termite treatments, rodent control, and bed bug extermination.
- Incorporate pest control-related keywords such as “ant extermination,” “termite control,” or “mosquito treatment” to increase local relevance.
3. Reply to All Reviews:
- Respond to every review: Be appreciative in responses to positive reviews and professional in negative ones, offering solutions if needed.
- Use pest-related terms in your replies to improve rankings for specific pest control services.
4. Add Plenty of Pictures:
- Regularly upload photos showcasing:
- Your team handling pest control equipment.
- Before and after pest treatment results.
- Branded trucks and equipment.
- Specific tools used for pest control (like traps or sprayers).
- Update pictures weekly to keep your GBP visually appealing.
5. Lead Management:
- Clear the “New,” “Active,” and “Booked” tabs quickly: Mark leads as “completed” or “archived” as soon as they’re dealt with to encourage more leads.
- Daily lead review: Ensure someone is responsible for updating lead statuses daily to maintain a smooth lead flow.
6. Insurance Verification:
- Check insurance status regularly: Make sure your insurance details are always current to avoid LSA account suspensions. Set monthly reminders to review insurance details.
7. Service Areas and Exclusion List:
- Ensure service areas are clearly marked: Include all relevant areas where your pest control company operates and exclude areas where you don’t.
- Review this list periodically to reflect any changes in your coverage.
8. Policy Manager Tab:
- Monitor for policy violations: Check the “Policy Manager” tab weekly to ensure there are no violations or warnings that could disrupt your LSA performance.
9. Budget Management:
- Set to ‘Automated Bidding (maximize leads)’: This ensures Google maximizes your lead volume within your allocated budget.
- Adjust budget weekly: Set the budget to three times the previous week’s spend to maintain a balance between lead generation and cost efficiency.
10. Business Bio and Details:
- Select enticing options such as “Free in-home estimate” or “100% satisfaction guarantee” to stand out to potential customers.
- Ensure phone number and website are correct: Double-check that your business’s contact details are correctly listed on both your LSA and GBP profiles.
11. Business Hours or Ad Schedule:
- Align hours with phone answering availability: Make sure your business hours reflect when someone is available to answer phone calls. If needed, adjust the ad schedule to custom hours when phone calls can be handled.
Regular Monitoring:
- Weekly Review Checklist:
- Post new GBP updates.
- Respond to all reviews.
- Add fresh pictures.
- Mark leads as completed or archived.
- Review insurance status for updates.
- Update service areas and exclusions as needed.
- Monitor the Policy Manager tab for violations.
- Adjust budget based on the previous week’s spend.
This guide will help you ensure your pest control company’s LSA and GBP remain optimized for increased visibility and lead generation.
If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…
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