If you’re a plumbing company with a Google Local Services Ads account, you might be tired of not seeing the amount of leads you were hoping for. You might be frustrated hearing other companies in your area getting handed hundreds of LSA leads each month on a silver platter, while you’re lucky if you even get 1 or 2 leads in a month!
It’s so darn frustrating! The good news is that you aren’t alone.
Now, imagine looking at your LSA dashboard and seeing more leads than you can handle, at a cost per lead that you CAN handle!
Here’s a step-by-step guide to help you manage your Google Local Services Ads (LSA) and Google Business Profile (GBP) for your plumbing company:
1. Optimize for “Plumber Near Me” Searches:
- Ensure proper category setup: Make sure your LSA and GBP are categorized under “Plumbing.”
- Optimize keywords in reviews and replies: Use phrases like “plumber near me” when replying to reviews (but keep it natural).
- Keep service areas updated: Add your service areas clearly and exclude areas you don’t serve. This ensures your profile ranks for relevant locations.
2. Weekly GBP Updates:
- Post GBP updates once per week: Highlight recent jobs, team updates, promotions, or customer testimonials.
- Incorporate keywords: Include phrases like “plumbing repairs,” “emergency plumber,” or “water heater installation” to increase relevance.
3. Respond to All Reviews:
- Use a timely and positive tone: Reply to every review, whether it’s positive or negative. For negative reviews, offer a resolution.
- Show appreciation in positive reviews: Thank the reviewer and add a quick mention of your services to reinforce positive SEO impact.
4. Add Plenty of Pictures:
- Types of images to upload:
- Completed jobs (before and after)
- Team members working
- Branded work trucks/vans
- Office or workspace photos
- Update pictures regularly to keep the profile fresh.
5. Lead Management:
- Keep the “New,” “Active,” and “Booked” tabs clear: Mark leads as “completed” or “archived” as soon as they’re handled. This tells Google you’re efficiently managing leads, encouraging them to send more.
- Set reminders to review leads daily. Consider having a team member responsible for checking lead statuses.
6. Insurance Verification:
- Regularly check insurance status: Ensure someone on your team checks the insurance details to avoid expiration. Set calendar reminders to review this every 30 days.
7. Service Areas and Exclusion List:
- Highlight service areas in blue: Ensure all areas you cover are clearly defined.
- Add exclusions: Any areas you don’t serve should be added to the exclusion list to avoid getting irrelevant leads.
8. Policy Manager Tab:
- Check weekly for violations: Ensure someone reviews the “Policy Manager” tab regularly for any policy violations or issues that could result in account suspension.
9. Budget Management:
- Set to ‘Automated Bidding (maximize leads)’: This will help you get the most leads for your budget.
- Adjust weekly budget: Set the budget to three times what you spent in the previous week to avoid overspending but still maximize leads.
10. Business Bio and Details:
- Highlight enticing offers: Select options like “100% financing,” “Free in-home estimate,” or other attractive services that will stand out to potential customers.
- Verify phone number and website: Double-check that the correct phone number and website are listed to ensure customers can reach you easily.
11. Business Hours or Ad Schedule:
- Match hours to phone availability: Ensure your business hours align with when someone can answer the phone. If needed, adjust the ad schedule to custom hours where you have someone available to pick up calls.
Regular Monitoring:
- Weekly Review: Set up a checklist for weekly tasks:
- GBP post updates
- Review and reply to reviews
- Upload new images
- Check LSA lead statuses and manage accordingly
- Review budget and spending
- Check insurance and policy violations
This system ensures that your LSA and GBP remain active, optimized, and aligned with Google’s ranking algorithms.
If this all sounds like too much, you might want to find a digital marketing agency that offers Google Local Services Ads Management– or…
Tired of Waiting for Local Services Ads Results for Your Plumbing Company?
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We check all the boxes above, and more! We handle all aspects of your digital marketing, so that you can focus on what you do best- building your business. Don’t hesitate to contact us if you think we could help!
